Latest Jobs at Kuda Bnak

Role overview

Kuda is looking for an experienced Growth Marketer who will be responsible for executing acquisition, retargeting and retention campaigns, monitoring campaign performance and analysing data to identify trends.

Responsibilities

• Execute acquisition campaigns across multiple digital channels, including paid social, search, programmatic and other relevant channels.
• Monitor campaign performance and assist in optimizing campaigns based on key performance indicators (KPIs) such as conversion rates, user acquisition cost, and retention rates.
• Develop and execute lifecycle marketing campaigns across multiple channels, including email, push notifications, in-app messaging, and other relevant channels.
• Develop and execute App Store Optimisation (ASO) strategies across the App Store (Apple) and Google Play Store (Android) to maximise visibility and conversion rate.
• Develop and execute A/B tests to optimize campaign performance and improve the user experience.
• Analyse data to identify trends and opportunities for improvement, and develop and execute campaigns based on data-driven insights.
• Work closely with our marketing and design teams to ensure our campaigns align with our roadmap and user needs.
• Be adaptive to business needs and take on ad hoc projects as required.
• Explore ways to utilize available technology to analyse, optimize and scale growth marketing efforts.
• Stay up-to-date with the latest trends and best practices in growth marketing, and share insights with the rest of the team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years experience in marketing or a related field.
• Passion for marketing and a desire to learn and grow in a fast-paced environment.
• Strong understanding of customer acquisition and retention strategies, as well as some experience in developing and executing marketing campaigns.
• Basic understanding of marketing channels such as paid social, email, push notifications, and other relevant channels.
• Strong analytical skills and an interest in data analysis.
• Excellent communication skills and the ability to work collaboratively with cross-functional teams.
• Knowledge of mobile app analytics tools such as Mixpanel, AppsFlyer (or similar)
• Familiarity with marketing automation tools such Iterable (or similar)

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Role Overview:

We are looking for an exceptional Talent Acquisition Specialist to join our rapidly scaling team and focus on the recruitment and selection of talent into our business across all departments.

Your mission will be to source, screen and provide shortlists of qualified applicants for various roles. In addition to this, you will promote Kuda Bank's employer brand by networking with potential candidates using online/offline channels to ensure that we attract talented professionals and reduce time-to-hire.

The ultimate goal is to ensure that we build a strong talent pipeline and Employer Brand to ensure that we are able to satisfy current as well as future hiring needs. You will be joining us at an exciting time of growth and transformation, and your role will have a direct impact in shaping the workforce and success of Kuda.

Roles and responsibilities:

• Work with Hiring Managers to write and post job descriptions
• Source potential candidates, including from niche platforms, like Stack Overflow and GitHub
• Perform pre-screening calls to analyse applicants’ abilities
• Interview candidates combining various methods (e.g. structured interviews, technical assessments and behavioural questions)
• Coordinate with team leaders to forecast department goals and hiring needs
• Craft and send personalised recruiting emails with current job openings to passive candidates
• Participate in conferences and meetups to network with professionals and promote the Kuda Employer Brand
• Efficiently manage all stages of the recruitment pipeline and report on all candidate interactions through our ATS, Workable
• Onboard new hires
• Promote the company’s reputation as a great place to work
• Conduct job and task analyses to document job duties and requirements
• Keep up-to-date with new technological trends and products

Qualifications & Experience:

• Minimum of 3 years of work experience as a Talent Acquisition Specialist and a strong track record of placing top talent
• Experience of recruiting for roles covering Africa would be advantageous
• Technical expertise with an ability to understand and explain job requirements for technical and non-technical roles
• Familiarity with Applicant Tracking Systems and resume databases
• Solid knowledge of sourcing techniques (e.g. social media recruiting and Boolean search)
• Excellent verbal and written communication skills
• Solid understanding of HR practices and labor legislations
• Proactive and get-things-done mindset