Job Opportunities at PeopleOS

Position Overview:

As a Marketing Specialist for our fashion and lifestyle brand, you will play a key role in developing and executing marketing strategies to promote our products and enhance brand awareness. This position requires a creative and strategic thinker with a deep understanding of the fashion and lifestyle industry. You will collaborate with cross-functional teams to drive brand growth, engage target audiences, and increase market share.

Responsibilities:

1. Market Research and Analysis:
   • Conduct thorough market research to identify industry trends, consumer preferences, and competitors' activities.
   • Analyze market data to make informed decisions on product positioning, pricing, and promotional strategies.
2. Brand Development:
   • Contribute to the development and maintenance of the brand identity, ensuring consistency across all marketing channels.
   • Collaborate with the creative team to create compelling and on-brand visuals for campaigns.
3. Digital Marketing:
   • Plan and execute digital marketing campaigns across various platforms, including social media, email marketing, and influencer collaborations.
   • Optimize online presence through SEO and SEM strategies to drive website traffic and enhance user experience.
4. Content Creation:
   • Develop engaging and shareable content for social media, blogs, and other digital platforms.
   • Work with influencers and content creators to generate user-generated content that aligns with the brand's image.
5. Event Planning:
   • Coordinate and execute events, product launches, and promotions to build brand awareness and engage the target audience.
   • Collaborate with partners and sponsors to enhance the brand's presence at events.
6. Collaboration and Relationship Management:
   • Build and maintain relationships with key stakeholders, including influencers, media, and industry partners.
   • Negotiate and manage contracts with external agencies and vendors to ensure the successful execution of marketing initiatives.
7. Data Analysis and Reporting:
   • Monitor and analyze the performance of marketing campaigns using analytics tools.
   • Provide regular reports and insights to optimize future marketing strategies and improve ROI.
8. Customer Engagement:
   • Develop and implement strategies to enhance customer engagement, loyalty, and retention.
   • Respond to customer feedback and inquiries on various platforms in a timely and professional manner.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in marketing, preferably within the fashion and lifestyle industry.
• Strong understanding of digital marketing trends, social media platforms, and e-commerce.
• Excellent communication, collaboration, and project management skills.
• Creative thinker with the ability to develop innovative and impactful marketing campaigns.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

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Position Overview:

As a Business Development Specialist for our fashion and lifestyle brand, you will be responsible for identifying and pursuing growth opportunities, forging strategic partnerships, and expanding the brand's market presence. This role requires a dynamic and results-driven individual with a deep understanding of the fashion industry and a proven track record in business development.

Responsibilities:

1. Market Analysis and Opportunity Identification:
   • Conduct comprehensive market research to identify potential business opportunities, market trends, and 
   • competitive landscapes.
   • Analyze customer behavior and preferences to uncover untapped markets and niche segments.
2. Strategic Planning:
   • Develop and implement business development strategies that align with the brand's goals and objectives.
   • Collaborate with the leadership team to set short-term and long-term business development targets.
3. Partnership Development:
   • Identify and establish strategic partnerships with retailers, distributors, and other key players in the fashion and lifestyle industry.
   • Negotiate and finalize partnership agreements, ensuring mutually beneficial terms.
4. Sales and Revenue Growth:
   • Drive sales initiatives to meet or exceed revenue targets.
   • Work closely with the sales team to develop and implement effective sales strategies for new and existing markets.
5. New Market Entry:
   • Explore and evaluate opportunities for entering new markets, both domestically and internationally.
   • Develop market entry plans and coordinate implementation strategies.
6. Customer Relationship Management:
   • Cultivate and maintain strong relationships with key clients, retailers, and partners.
   • Gather and analyze customer feedback to identify areas for improvement and new business opportunities.
7. Brand Expansion:
   • Explore avenues for brand expansion, including product line extensions, collaborations, and licensing opportunities.
   • Develop and execute plans to enhance the brand's visibility and reach.
8. Budget Management:
   • Develop and manage budgets for business development initiatives, ensuring efficient allocation of resources.
   • Monitor and report on the financial performance of business development activities.
9. Cross-functional Collaboration:
   • Collaborate with various departments, including marketing, product development, and operations, to ensure seamless execution of business strategies.
   • Provide insights and feedback to support the overall growth of the brand.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field; MBA is a plus.
• Proven experience in business development, preferably within the fashion and lifestyle industry.
• Strong negotiation and interpersonal skills.
• Excellent analytical and strategic thinking abilities.
• Results-oriented with a track record of meeting or exceeding targets.
• Familiarity with retail channels, distribution networks, and e-commerce.
• Strong communication and presentation skills.