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About the Role

• This role supports the Brand Management activity for Edrington brands across Nigeria.
• The role contributes to the planning, execution and delivery of local brand strategies & marketing activities as directed by the Brand Manager and also forms part of and contributes to the wider regional marketing community across the MEAI region.

Key Responsibilities

• Assist on all brand & marketing activities as per direction by Brand Manager that delivers for both the internal needs of the business and the requirements of our external brand partners while responding to market enquiries from trade & consumers.
• Assist on the management of spending of annual A&P budgets aligned with the Brand Manager & Distribution Partner reviewing on a monthly & quarterly basis.
• Support the implementation of global campaigns & develop local campaigns where appropriate working closely with local agencies.
• Support the completion of Growth Plans and be involved with the regional growth planning process. 
• Support the day to day relationship with Distribution Partner alongside Brand Manager – ensuring brand priorities are aligned.
• Ensure wider MEAI team are kept up to date with all in market activities & activity report to be completed on a monthly basis as directed by the Brand Manager.
• Ensure all localised activities and plans are in line with brand owner guidelines and relevant legal requirements as well as Edrington Global Marketing Code.
• Keeping up to date with market trends & insights & communicating relevant data to the wider team.
• Complete specialist project work as requested by Senior Area Manager, Brand Manager or Regional Senior Marketing Manager.

Educational Qualification and Experience

• 5 years Marketing Experience preferably in the Premium Spirit Industry.
• Experience of working within emerging markets beneficial.
• Experience of managing budgets effectively and a strong commercial mindset or background.
• Experience in luxury goods and/or the spirits industry or interest in the whisky category would be advantageous.
• Experience with Category or space management would be beneficial.

Are these your ingredients?

• Strong presentation skills & ability to engage an audience
• Attention to detail & passion for work 
• Strong Initiative and ability to make things happen – with high personal drive and motivation skills
• Ability to work in a cross-cultural environment 
• Negotiation skills and ability to influence
• English a must (strong writing & oral skills)
• Computer literate and competent in Microsoft Office

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About the Role

• The role is responsible for managing the day to day interaction with the distribution partner and would help build and implement strategic plans for Nigeria which will enable the growth and development of our brand portfolio in the market.
• The individual will be responsible for building solid relationships with key decision makers and key customers, based on a brand driven long term mind-set, while securing operational excellence and the highest level of in-store/outlet execution.

Key Responsibilities

• Provide insights to the Senior Area Manager to help in developing a sales and marketing strategy to reach objectives in terms of turnover growth and profitability, on a short, middle and long-term perspective in Nigeria (Lagos).
• Work with wider Edrington teams and help the Distributor to develop key city strategies, turnover and profitability for the overall Nigerian business.
• Build solid relationship with our Distributor Principal, Managers, Key Account Managers and Sales Reps at Distributor (On/Off Trade).
• Understand the price ladders in conjunction with the distributor to support the Senior Area Manager’s decision making.
• Ensure brand development in country and drive market share and brand equity whilst ensuring accurate and timely execution of agreed Plans. 
• Establish a training program for those working with the distributor on the Edrington Portfolio to ensure best-in-class execution.
• Monitor, collect and analyse all industry information and become an expert on the market and its key features to help grow the Edrington business in Nigeria (Lagos focus).
• Monitor and report timely Sales/Depletions against annual budget and update with Quarterly revisions (QBRs). 
• Support the Distributor to execute plans agreed with the Senior Area Manager and Brand Manager.
• Manage payments & credit requirements, through the Distributor. 
• Monthly reporting on performance, competitor intelligence and business environment.
• Proactively seek and recommend to Senior Area Manger any new profitable business opportunities.
• For the avoidance of doubt the Lagos Insights Manager does not have responsibility for concluding or signing distribution agreements or price lists.  

Educational Qualification and Experience

• Minimum of 5 years customer engagement experience in the Premium Spirits Industry.
• Luxury/premium product knowledge an advantage.
• Brand/Commercial marketing experience.

Are these your secret ingredients?

• Commercial Awareness in a sales environment.
• Superior Listening skills and ability to problem solve.
• Ability to engage and influence across departments and cultures.
• High energy, proactive strong interpersonal skill.
• Fluent spoken and written English is essential.
• Good presentation and communication skills. 
• Well-organized, meticulous, detail oriented, self-motivated, ability to handle. multiple / diverse tasks while able to adapt to changes in a fast paced environment
• Strong communication, presentation and negotiation skills.