Fresh Jobs at Project Growth

• This role requires a strategic thinker with a knack for analytics and optimization, capable of driving impactful advertising campaigns that resonate with a passionate customer base.

Key Responsibilities:

• Ad Campaign Management: Develop, execute, and optimize paid media campaigns across Google and Meta platforms, ensuring alignment with the company's marketing goals and audience preferences.
• Analytics and Performance Tracking: Utilize analytics tools to track ad performance, interpret data, and make informed decisions that drive campaign effectiveness and ROI.
• Creative Development: Work collaboratively with the creative team to guide the direction of ad creatives, providing insights on performance optimization. While not responsible for creating the ads, the ability to contribute creative ideas is beneficial.
• A/B Testing: Conduct rigorous A/B testing to refine ad strategies, improve targeting, and increase conversion rates.
• Cross-Platform Strategy: Explore and potentially expand advertising efforts to other channels, enhancing the overall marketing strategy and reaching broader audiences.

What Success Looks Like:

• Enhanced Ad Performance: You have successfully increased the efficiency and effectiveness of ad campaigns, leading to higher conversions and reduced cost per acquisition.
• Data-Driven Strategies: Your strategic use of analytics tools has provided deep insights that have shaped and optimized the advertising approach.
• Creative Influence: Your collaborative efforts with the creative team have resulted in ads that not only capture attention but also drive action.

Required Skills and Qualifications:

• Proven Experience: Extensive experience with Google Ads and Meta advertising platforms, with a track record of managing successful B2C campaigns.
• Analytical Skills: Strong proficiency in using analytics tools to gather insights and measure ad performance effectively.
• A/B Testing Expertise: Demonstrated ability to perform A/B testing and use the results to improve campaign outcomes.
• Creative Collaboration: While not primarily responsible for creating ad content, the ability to provide creative input and feedback is highly valued.
• Flexibility: Experience across multiple advertising platforms is preferred, showcasing a versatile skill set in digital marketing

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Key Responsibilities:

• Email Marketing Campaigns: Craft compelling email content that engages audiences, driving awareness and conversion, using HubSpot.
• Collaboration with Creative Teams: Work alongside the marketing team to ensure that the text complements visual concepts and that brand messaging is consistent across all media.
• Content Strategy and Execution: Assist in developing content strategies that align with the company’s marketing goals and deliver on key performance indicators.

Qualifications:

• Proven B2B Copywriting Experience: Demonstrable experience in writing compelling marketing content and blogs for B2B audiences that align with a brand’s voice and messaging.
• SEO Proficiency: Strong understanding of SEO principles and experience in creating optimized content for search engines.
• Email Marketing Skills: Experience with creating email marketing sequences in HubSpot, or similar, with a track record of successful email content development.
• Collaborative Skills: Experience working with creative teams and the ability to incorporate feedback to refine content.

Preferred Skills:

• Experience in working with a diverse client base, including non-profit and faith-based organizations.
• Excellent copywriting skills with a keen eye for detail.
• A portfolio showcasing successful copywriting examples you have worked on.
• Strong organizational and time management skills to effectively manage multiple clients simultaneously.
• Familiarity with website SEO and the ability to drive informed decision-making.
• Eagerness and curiosity to learn.

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Responsibilities:

• Coordinate, document, and execute all marketing and promotional activities for marketplace partners such as Amazon, Walmart, eBay, and Newegg.
• Manage communication and relationships with external partners and ensure all necessary parties internally are kept up-to-date and informed
• Assist in curating submissions for promotional activities with marketplace partners, ensure smooth execution, and manage their go-live
• Manage marketplace partners' compliance requirements, including contract review, compliance checks, product content setup and audits, etc.
• Review marketplace channel for site merchandising on live promotions and work with account representatives on better marketing exposure or placement where relevant
• Utilize Excel for data & performance analysis for actionable reports.
• Perform other administrative tasks related to promotional account management.
• Strategize and implement the best practices for successful listing and marketing campaigns on Marketplaces

What Success Looks Like:

• Effective Coordination: You have streamlined the coordination and execution of marketing activities across multiple marketplaces, enhancing promotional effectiveness and partner relationships.
• Increased Visibility: Your strategies and negotiations have led to better product placement and marketing exposure, resulting in increased sales and market share.
• Data-Driven Strategies: Through meticulous analysis and reporting, you have provided insights that have shaped marketplace strategies, optimizing listings and promotional campaigns.

Required Skills and Qualifications:

• Strong Communication: Excellent verbal and written communication skills to effectively coordinate between internal teams and external partners.
• Excel Proficiency: Advanced ability to manage and analyze data within Excel, providing insightful and actionable performance reports.
• Marketplace Familiarity: Experience with platforms like Amazon Seller Central and knowledge of marketplace operations and requirements.
• Education: Bachelor’s degree in Marketing, Business, or a related field.