Latest Jobs at Project Growth

Key Responsibilities:

• Marketing Strategy Development: Formulate comprehensive marketing strategies that align with the firm’s goals and client needs, focusing on the 3 primary services offerings within the financial sector's unique aspects.
• Team Leadership and Collaboration: Lead a team of creatives, including designers, copywriters, and social media experts, providing clear briefs, direction, and ensuring the execution aligns with the overall marketing strategy.
• Campaign Management: Oversee the development and execution of marketing campaigns, ensuring they meet objectives, are delivered on time, and within budget. Work closely with the creative team to ensure content is compelling, accurate, and effectively communicates the firm's value proposition.
• Quality Control: Ensure all marketing materials and content uphold the firm’s standards for accuracy, professionalism, and effectiveness. Regularly review and provide feedback on marketing assets to maintain high-quality output.
• Market Analysis: Conduct thorough market research to identify trends, opportunities, and challenges within the financial sector. Use insights to inform strategy adjustments and innovative marketing approaches.
• Client Relations: Act as the liaison between the marketing team and clients or internal stakeholders, ensuring marketing efforts are closely aligned with client expectations and the firm’s service offerings.
• Vendor Relations: Manage vendor partnerships for outsourced marketing services (web development, SEO, Paid) and evaluate performance on a quarterly basis.

What Success Looks Like:

• You have developed and implemented marketing strategies that significantly contribute to the firm's growth, brand visibility, and client acquisition.
• Successfully led a team of creatives, fostering a collaborative environment where innovative ideas and strategies are executed effectively.
• Ensured the delivery of high-quality marketing materials that resonate with the target audience, driving engagement and conversions.
• Established a process for continuous market analysis, allowing the firm to adapt quickly to changes in the financial sector and maintain a competitive edge.
• Match our marketing effort and brand with the sales process across the firm.

Qualifications:

• Extensive experience in marketing strategy and team leadership within a relevant industry, preferably financial services or accounting.
• Have worked extensively with the sales team to coach, adjust, and execute the combined marketing and sales strategy for the firm.
• Demonstrated ability to lead cross-functional teams, providing clear direction and fostering a collaborative environment.
• Strong understanding of various marketing channels and tactics, with the ability to guide creative teams in producing effective marketing assets.
• Excellent communication and project management skills, with a knack for ensuring projects meet strategic goals, timelines, and budgets.
• A proactive approach to market analysis and strategy adaptation, ensuring the firm’s marketing efforts are always ahead of the curve.

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Key Responsibilities:

• Campaign Development and Oversight: Develop and oversee paid media campaigns across platforms like Google Ads and Facebook Ads, ensuring they align with client goals and KPIs.
• Audience Research and Segmentation: Conduct audience research for precise segmentation and targeting, crafting tailored messages and creatives.
• Data Analysis and Optimization: Utilize campaign data to uncover trends and insights, optimizing for performance enhancement.
• Budget Management: Manage budgets efficiently, adjusting bids to maximize ROI and meet key performance indicators.
• Creative Copywriting and Landing Page Optimization: Create compelling ad copy and optimize landing pages to boost conversion rates.
• Industry Trend Monitoring: Keep abreast of the latest industry trends and platform updates to refine campaign strategies continuously.
• Cross-functional Collaboration: Work in tandem with creative, technical, and analytics teams to ensure the success of campaigns.
• Performance Reporting: Report on campaign outcomes, providing insights and recommendations to clients and internal stakeholders.
• Professional Development: Pursue professional development opportunities to stay ahead in the fast-evolving landscape of digital advertising.

What Success Looks Like:

• Campaign Success: Your management of paid media campaigns significantly enhances brand visibility, engagement, and conversions for our clients.
• Strategic Impact: Through your expert audience targeting and creative ad strategies, you drive measurable improvements in campaign ROI and KPIs.
• Innovative Problem-Solving: Your ability to stay ahead of digital advertising trends results in innovative campaign strategies that set industry standards.
• Effective Collaboration: Your strong communication skills foster effective collaboration within the team, contributing to a cohesive and productive working environment.

Qualifications:

• Proven experience in paid media campaign management across multiple platforms.
• Strong analytical abilities with proficiency in campaign analytics for optimization.
• Experience with audience segmentation, targeting, and persona development.
• Exceptional copywriting skills.
• A keen eye for good design and landing pages.
• Knowledge of keyword research, A/B testing, and campaign optimization techniques.
• Excellent collaborative and communication skills, capable of thriving in a team setting.
• A commitment to ethical advertising standards and upholding a positive industry reputation.
• A reliable internet connection and a quiet workspace.
• Proficiency in written and spoken English.
• Additional skills in SEO, video editing, or project management considered a plus.

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Key Responsibilities:

• Content Creation: Develop LinkedIn posts that are engaging, on-brand, and compliant with industry regulations. Source topics and specific copy from existing team members.
• Networking: Identify and connect with decision-makers in target companies, leveraging likes, comments, and DMs to foster relationships.
• Lead Generation: Strategically engage with potential leads to facilitate discovery calls, focusing on organic engagement methods.
• LinkedIn Ad Buying: Utilize LinkedIn ad buying and boosting to enhance post visibility and reach among target audiences.
• Sales Navigator Mastery: Leverage LinkedIn Sales Navigator to identify and connect with key prospects in a more targeted and effective manner.

What Success Looks Like:

• Increased Lead Generation: Demonstrable growth in quality leads sourced through LinkedIn, evidenced by an uptick in discovery calls.
• Enhanced Online Presence: A consistent and compliant online presence that resonates with decision-makers and influencers within the target industries.
• Effective Networking: A robust network of industry professionals and decision-makers, cultivated through strategic engagement and interactions.
• Increase Social Followers: Execute a social media engagement strategy to increase followers and exposure in the industry.

Qualifications:

• Solid background in B2B marketing, preferably within compliance-heavy industries such as cannabis, finance, and tax.
• Exceptional written English skills, with the ability to craft engaging and compliant social media content.
• Experience with LinkedIn ad buying, boosting posts, and utilizing LinkedIn Sales Navigator for prospecting and lead generation.
• A holistic understanding of B2B marketing best practices and strategies, with a focus on organic lead generation.
• Ability to work independently and strategically in a remote setting.

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Key Responsibilities:

• Deal Stage Management: Oversee all deal stages within HubSpot to ensure smooth progression and tracking.
• Pipeline Creation: Design and implement pipelines that streamline the lead management process.
• Workflow and Automation: Develop workflows and automations that enhance the efficiency of sales and marketing operations.
• Email Campaigns: Craft and execute email campaigns that engage and nurture leads.
• Task and Report Generation: Create tasks for team follow-up and generate reports for insights into performance and areas for improvement.
• Software Integrations: Ensure systems within the prospecting ecosystem connect with each other to capture relevant data across platforms.

What Success Looks Like:

• Operational Efficiency: Your efforts result in a more streamlined and effective sales and marketing process.
• Scalable Processes: Your structure will create the gold standard for customer engagement throughout the firm.
• Increased Engagement: Through targeted email campaigns, you'll see an uptick in lead engagement and progression through deal stages.
• Data-Driven Decisions: The reports and tasks you create enable the team to make informed decisions and prioritize effectively.

Qualifications:

• Proven experience as a HubSpot Sales-Ops Expert or in a similar role managing HubSpot environments.
• Strong understanding of creating and managing pipelines, workflows, and automations within HubSpot.
• Experience in crafting and executing email campaigns within HubSpot.
• Ability to generate meaningful tasks and reports that contribute to team efficiency and performance insights.
• Excellent problem-solving skills and the ability to work independently in a remote setting.