Digital Marketing Officer at Vixa Pharmacy

Job Summary

• The Digital Marketing Officer’s role is to design, create, and deliver marketing programs to support expansion and growth of the company's services and products. This role requires an in-depth knowledge of online advertising, social media and web development.
• The Digital Marketing Officer’s should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Specific Duties and Responsibilities

• Planning, development and execution of Company digital programs and campaigns, including online advertising, website strategy and design, social media, mobile, and deliverables.
• Advertising and displaying the Company’s products and services on the web
• Managing online brand and product campaigns to raise brand awareness.
• Creating and Maintaining the Company’s social media presence
• Owning and maintaining site analytics, metrics, and campaign reporting. In-depth knowledge of SEO and adwords programs.
• Presenting recommendations in the reporting line. Developing and coordinating multimedia packages.

Qualifications and Experience

• Bachelor's Degree in Mass Communication or related field.
• 3 years of experience in digital marketing.
• Deep understanding of digital marketing, social media and digital production.
• Good experience delivering effective and innovative digital campaigns.
• Good experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
• Experience managing successful social media campaigns, and a solid understanding of social marketing.
• Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
• Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
• Strong management skills, excellent oral and written communication skills
• Not more than 35 years old