Affiliate Executive at Kaizen Gaming

Let’s start with the role

• As our new Affiliate Executive, you will join a dynamic and energetic team of passionate marketers with expertise in affiliate marketing, media buying, and business development.
• You will be responsible for managing the network of affiliates and publishers in Nigeria, which is Betano's first market in Africa.
• You will create and implement the marketing strategy in line with the country manager's and marketing team's objectives, while making recommendations on the best approaches to maximize results.
• As a member of the broader marketing team, you will be also working closely with internal and external stakeholders in order to support and execute campaigns that combine creative briefs with data-driven decisions.

As an Affiliate Executive, you will:

• Acquire new partners through negotiations and deal optimization;
• Identify new channels of acquisition, build business cases and execute campaigns;
• Build weekly, monthly, quarterly and yearly business reporting for the market;
• Implement promotional campaigns and growth strategies;
• Monitor and report on performance (heavy business KPIs reporting & presentation);
• Deliver proactive account management by providing solutions to affiliate partners as well as offering ideas/methods to increase revenue through copywriting techniques, promotional channels and unique marketing tactics;
• Manage our Ad-serving & Campaign-tracking platform;
• Monetize partnerships with major affiliates and publishers;
• Manage the affiliate platform CRM and budget allocation, including commissions and budget spend;
• Keep abreast of competition and issues within the affiliate marketing industry, relevant products and relevant markets;
• Create and implement Bonus Incentive Schemes for affiliates;
• Build and maintain relationships with affiliates;
• Provide training and support in regards to the ad-serving platform;
• Locate opportunities for ad-hoc activations and growth tactics.

What you’ll bring:

• Degree in Marketing / Business Administration / Management or other relevant fields (Master’s Degree in related fields will be considered a plus);
• 1-2 years of proven experience in Affiliate marketing or a relevant role in the iGaming / Sports / Casino industry;
• Excellent written and verbal English communication skills in the English language;
• Expertise and constant adaptation to new practices and innovations in the field of Influence Marketing;
• Great sales, negotiation and problem-solving skills;
• Advanced usage of Excel and Google Sheets as the preferred tool for making data-driven decisions;
• Top-notch understanding of commercial models and local markets’ needs; Solid understanding of marketing techniques;
• Excellent organizational skills, attention to detail and ability to work on tight deadlines;
• Ability to learn fast and collaborate effectively within a team;