Analyst - Campaign Management (Digital Services) at MTN Nigeria

Job Identification: 1629
Location: Ikoyi, Lagos
Job Category: MTN Level 2
Job Schedule: Full time
Reports To: Manager Campaign Management
Division: Digital Services

Job Description

• Implement and monitor Digital Services’ advertising and campaign strategy
• Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ campaigns, channels, and platforms
• Collaborate with cross-functional teams to develop and conduct effective and efficient campaigns, channels, and platforms
• Ensure campaigns, channels, and platforms adhere to all MTNN and regulatory policies relating to digital products and services 
• Identify and fulfil the expectations, needs, and priorities of key internal stakeholders, e.g., CEX, CR, CS, EB, Finance, Foundation, HR, IT, Marketing, Networks, Risk & Compliance, and S&D from a campaign, channel, and platform perspective
• Implement an intra-divisional Internal Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements (cross-functional meetings, sessions, and workshops), engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics
• Monitor the documentation, development, testing, and launch of campaigns, channels, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan
• Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process
• Use effective and efficient campaigns, channels, and platforms to grow digital revenues and subscriptions to exceed targets as specified in the business plan
• Monitor digital revenues and subscriptions to confirm the validity of the associated business case as specified in the business plan, if necessary 
• Monitor the design, documentation, development, implementation, testing, and launch of campaigns, channels, and platforms
• Using campaign results, identify new opportunities such as features, growth areas, markets, and trends

Education

• First Degree in Marketing, Mass Communication or any related discipline
• Certification or training in (Agile) Project Management will be an advantage
• Fluent in English

Experience:

• 3 - 7 years’ experience including:
  • Minimum of three (3) years in a small- or medium-sized organization
  • Experience in digital marketing, growth marketing, campaign analytics and performance evaluation
• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organization, influence stakeholders, and work as part of a cross-functional team
• Experience in Information Technology, OTT, or telecommunications will be an advantage
• Ability to analyze and identify critical business/customer/product metrics and negotiate with vendors and suppliers on technical and commercial matters will also be an advantage
• Proficiency in Microsoft Office (Excel, PowerPoint, and Word).