Analyst - Mobile Advertising, Digital Services at MTN Nigeria

Job Identification: 1630
Location: Ikoyi, Lagos
Job Schedule: Full time
Division: Digital Services
Job Category: MTN Level 2
Reports To: Manager, Mobile Advertising

Job Responsibilities

• Adhere to, review, and update consistent, efficient, relevant, and standard policies, processes, and procedures for managing Digital Services’ mobile advertising channels, inventory, and platforms
• Collaborate with cross-functional teams to develop and conduct effective and efficient mobile advertising campaigns, channels, and platforms
• Ensure mobile advertising channels, inventory, and platforms adhere to all MTNN and regulatory policies relating to digital products and services 
• Identify and fulfil the expectations, needs, and priorities of key internal stakeholders, e.g., CEX, CR, CS, EB, Finance, Foundation, HR, IT, Marketing, Networks, Risk & Compliance, and S&D from a mobile advertising perspective
• Implement an intra-divisional Internal Stakeholder Engagement Strategy which includes but is not limited to the rationale for regular engagements (cross-functional meetings, sessions, and workshops), engagement format, communication plan, implementation plan, monitoring and review plan, performance metrics
• Monitor the documentation, development, testing, and launch of mobile advertising channels, inventory, and platforms according to the relevant Policies, Procedures, & Processes Document to exceed targets as specified in the business plan
• Provide accurate, current, data-driven, relevant and understandable analysis, FAQs, information, and reports – including but not limited to competitive intelligence, impacting trends, and weekly performance reports – as may be required to guide management decisions and support the business planning process
• Execute tactics to grow mobile advertising revenues and acquire downstream and upstream customers to exceed targets as specified in the business plan 
• Collaborate closely with the Digital Business Development team to define, drive, and monitor the design, documentation, development, implementation, testing, launch, management, review, and ongoing support of new and existing mobile advertising channels, inventory and platforms
• Monitor mobile advertising revenues to confirm the validity of the associated business case as specified in the business plan, if necessary
• Monitor the design, documentation, development, implementation, testing, and launch of mobile advertising channels, inventory, and platforms
• Interrogate and understand downstream and upstream customers (expectations, needs, and priorities), product/service features, growth areas, markets, and trends about existing mobile advertising channels, inventory, and platforms to identify new opportunities
• Develop and conduct mobile advertising campaigns for various products, segments, and services using multiple channels, inventory, and platforms that exceed identified/evolving customer expectations, needs, and priorities
• Collaborate with product analysts, managers, and owners to identify their mobile advertising channels, inventory, and platform requirements
• Solicit feedback from downstream and upstream customers to continuously improve mobile advertising experiences, journeys, and interfaces
• Monitor and expeditiously resolve complaints related to downstream and upstream customer expectations, needs, and priorities
• Monitor and improve NPS related to mobile advertising

Educational Qualification

• A First Degree in Marketing, Mass Communication or any related discipline
• Agile/Project Management Certification will be an added advantage
• Fluent in English

Experience:

• 3 - 7 years’ experience including:
• A minimum of three (3) years in a small- or medium-sized organization
• Experience in digital marketing, growth marketing, campaign analytics and performance evaluation 
• Excellent communication, interpersonal, and writing skills; Advanced ability to build strong working relationships across the organization, influence stakeholders, and work as part of a cross-functional team 
• Experience in Information Technology, OTT, or telecommunications will be an advantage
• Ability to analyze and identify critical business/customer/product metrics and negotiate with vendors and suppliers on technical and commercial matters will also be an advantage
• Proficiency in Microsoft Office (Excel, PowerPoint, and Word)