Analyst - Retention and Churn at MTN Nigeria

Mission:

• Contribute to the development, execution, and evaluation of diverse BTL campaign initiatives with a primary focus on customer retention and management throughout the customer lifecycle.
• Utilize data warehouse to segment and analyze broadband customers, with the goal of minimizing churn, driving incremental revenue, and enhancing customer spend.
• Description:
• Identify opportunities within the broadband customer base to optimize revenue and effectively manage campaigns by developing relevant programs to address these opportunities.
• Monitor and track campaign performance throughout the campaign lifecycle, making informed decisions regarding the continuation or discontinuation of campaigns.
• Devise and implement pilot campaigns to determine the most effective approach for campaign deployment, offer development, and campaign scripting before scaling up.
• Craft, revise, and proofread campaign scripts to ensure the delivery of compelling and impactful marketing communication that drives campaign uptake and improves campaign success rates.
• Ensure that campaign activities do not result in revenue dilution.
• Manage the implementation, tracking and measurement of marketing campaigns
• Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and target is in line with strategy.
• Support the campaign segmentation analyst as needed.
• Contribute to and participate in brainstorming sessions for campaign ideas and cross-functional meetings related to Customer Lifecycle Management as required.
• Perform Customer Lifecycle Management activities that translate into elongated customer life cycle.
• Demonstrate broad understanding of Big Data end-to-end ecosystem and dependencies to identify trends in customer dynamics
• Interface with segment managers to understand their campaign needs in supporting product development and performance throughout their product lifecycle

Education:

• First degree in any related discipline 
• Fluent in English 

Experience:

• 3 - 7 years’ experience including:
• Experience in Database Management within the telecommunications industry
• Experience in developing test design, significance testing, establishing error ranges, and key success metrics. 
• Experience with major campaign management platform(s) within the telecoms industry
• Demonstrable reporting & analytical skills 
• Experience in campaign evaluation, reporting
• Proficiency in Microsoft Office Tools (Word, PowerPoint and Excel)
• Good understanding of customer data analysis, segmentation techniques and profiling
• Experience leveraging analytical tools including SQL, python, R, Power-BI to build analytics product and perform analysis
• Deep understanding of Enterprise Business products and services