Assistant Brand Manager at MacTay Consulting

Responsibilities

• Assist in developing the company’s brand strategy and ensure its effective implementation
• Assist in translating brand strategies into brand plans, brand positioning and go-to-market strategies
• Analyze how the company’s brand is positioned in the market and crystallize targeted consumers insights
• Monitor marketing trends and identify new growth opportunities/areas for the company’s products
• Manage product promotions and ensure extensive visibility of the company’s brand at all times
• Maintain brand integrity in all marketing initiatives and communications, etc.

Requirements

• First degree or its equivalent in Marketing, Brand Management, Business Administration or related discipline.
• Professional certification in Marketing will be an advantagee.g. NIMN, CIMM, CMMP, etc.
• Minimum of 8 years relevant work experience with at least 3 years in a supervisory role