Assistant Brand Manager at Westfield Consulting

Job Responsibilities

• Take full Ownership of a brand (Under guidance from BM/SBM), coordinating and influencing a cross-department team to ensure brands plan execution, reporting and tracking
• Generate reliable market information to assist BM/SBM in taking pricing decision, extension of pack size options, product re-packaging and re-launch
• The incumbent champions & drives brand growth in volume and equity by tracking the brand performance and trend to advise the Sr. Brand Manager appropriately.
• The job holder also assists in developing and seamless execution of Brand plans both short and long term.
• The incumbent must be conversant with consumer marketing data, have timely information and credible insight to issues pertaining to the brand. He or She must be constantly in-tune with the market.
• He or she must play a key role in the implementation of the relevant brand activities/promotions or events. (Assist in delivering Measurement and Evaluation for promotional activities.)
• Participate in the agency meeting, in line with requirement from BM/SBM/GMM/MKD.
• He or she must be enterprising and resourceful in project and task management.
• The incumbent is expected to monitor stock levels of finished goods and raw material inputs for target achievement, ensuring proper cross data analysis and data interpretation as well as any other brand collateral issues.
• Consistently undertake Retail and Market visits to identify opportunities to strengthen brand development and positioning