B2C Marketing Lead at Project Growth

Key Responsibilities:

• Agency and Contractor Management: Oversee and manage external marketing agencies and contractors, ensuring all deliverables meet brand standards and business objectives.
• Ad Review and Optimization: Regularly review ad performance across all platforms, providing insights into what is working and what isn’t. Recommend adjustments and optimizations to improve campaign effectiveness and ROI.
• Lifecycle Email and SMS Marketing: Implement lifecycle email and SMS marketing strategies to nurture leads, upsell existing customers, and enhance customer retention.
• D2C Platform Scaling: Leverage prior experience in scaling direct-to-consumer platforms to drive growth and customer acquisition.
• Shopify Management: Utilize Shopify experience to optimize the e-commerce platform, improving user experience and conversion rates.
• Creative Strategy and Branding: Collaborate with creative teams to develop innovative ideas for brand positioning and marketing campaigns. Ensure all marketing efforts reflect the brand's voice and identity.
• Copywriting: Apply copywriting skills to craft compelling messages that align with the brand’s voice and objectives.
• Agility and Adaptability: Operate in a scrappy and agile manner, quickly adapting to changes and coming up with creative solutions to challenges.
• Performance/KPI Tracking: Establish and monitor key performance indicators to assess the effectiveness of marketing strategies and initiatives.

What Success Looks Like:

• Effective Agency Management: Successfully manage external partners to ensure cohesive and effective marketing efforts that drive growth.
• Platform Growth: Demonstrate significant growth in the direct-to-consumer platform, evidenced by increased traffic, conversions, and customer retention.
• Successful Lifecycle Campaigns: Launch and manage lifecycle email and SMS campaigns that lead to improved customer engagement and higher lifetime value.
• Innovative Branding: Introduce creative branding strategies that enhance the brand’s market presence and resonate with the target audience.

Required Skills and Qualifications:

• Experience: 5+ years of experience in B2C marketing, with a strong focus on scaling direct-to-consumer platforms.
• Technical Skills: Proficiency in Shopify and lifecycle email/SMS marketing platforms.
• Creative Skills: Strong creative insight, with experience in branding and copywriting.
• Communication Skills: Excellent verbal and written communication skills in English.
• References: Ability to provide professional references demonstrating success in similar roles.
• Time Zone: Availability to work in the EST timezone.