Brand Activation Officer - Benin at Alan & Grant

Job Summary

• The role of the BAOs will be to drive engagement with wholesalers and retailers, fostering their purchase of brands from our distributors.
• This engagement is crucial for ensuring faster inventory turnover and increased revenue for all stakeholders.

Key Responsibilities

Daily Planning and Execution:

• Articulating a clear list of wholesalers and retailers to visit each day.
• Pre-call planning to set call objectives and focus on products for engagement.
• Checking stock balances with assigned distributors.
• Confirming the supply status of orders previously generated and passed to distributors for fulfillment.

Customer Engagement:

• Visiting an agreed number of customers daily.
• Activating and onboarding new customers onto the platform.
• Influencing customers to place orders for brands on the platform.
• Monitoring stock depletion levels and engaging customers to drive sales for accelerated sell-through.
• Ensuring orders raised by customers are delivered promptly by the distributors.

Requirements

• Minimum of an OND holder, though smart candidates with the capability to perform  the job will be considered.
• Must reside in the areas of deployment and possess a rich knowledge of market nuances in assigned areas.
• Experience in a similar role is a key success factor.
• Must be capable of engaging wholesalers and retailers effectively to drive sales