Brand Communication Executive at Greensprings School

Job Description

• Writing high quality notes / articles in various digital and print media
• Plan and execute PR and marketing campaigns for admissions and entrance examinations
• Identify opportunities for marketing / PR that can lead to the primary objective of increasing student population
• Carrying out SEO analysis for the written notes/articles
• Seeking for guest posting opportunities and writing on authority forums with a view to increasing the digital footprint and coverage of Greensprings
• Identifying PR opportunities for radio and TV stations
• Identifying new markets and engaging key stakeholders in the location
• Managing and improving an affiliate scheme/sales referral program for the school
• Identifying and engaging brands for events sponsorship.
• Generate a content calendar for digital and print media
• Generating testimonials from parents, students and alumni
• Offline review of target markets segments and activities within the organisation for PR worthy events
• Measure and report performance of all PR campaigns, and assess against set goals (ROI and KPIs)
• Generation of content and clever writing for the school’s blog
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate the end-to-end customer experience across multiple channels and customer touch points.

Requirements

• B.Sc. Degree in Marketing or a related Social Science field
• Proven working experience in digital marketing
• Camera Handling (Picture & Video), Video Editing, Graphic Design and Animation will be an added advantage
• Proven working experience in relationship management and PR
• Demonstrable experience leading and managing SEO/SEM, marketing databases, email, social media, and/or display advertising campaigns
• Highly creative, with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, and WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• The candidate should have a strong grasp of current marketing tools and strategies
• Must be able to lead integrated PR campaigns from concept to execution
• Creative and passionate about digital marketing.