Brand Manager at Elvaridah

Job Description

• As a Brand Manager, you will play a pivotal role in shaping and managing our brand identity, ensuring its resonance with the target audience and contributing to overall business growth.
• Your expertise in brand strategy, creative execution, and market analysis will be essential in driving brand success and building lasting customer relationships.

Responsibilities

Brand Strategy Development:

• Develop and execute comprehensive brand strategies aligned with company objectives.
• Define brand positioning, differentiation, and unique value propositions.
• Conduct market research to identify consumer trends, preferences, and competitive landscape.

Campaign Planning and Execution:

• Plan, coordinate, and oversee marketing campaigns to enhance brand visibility.
• Collaborate with cross-functional teams to ensure campaign alignment and consistency.
• Monitor campaign performance, analyze data, and recommend optimization strategies.

Brand Identity and Messaging:

• Develop and maintain a consistent brand voice, messaging, and visual identity.
• Ensure all brand communications maintain the desired brand image and values.
• Create and manage brand guidelines for internal and external stakeholders.

Product Launch and Promotion:

• Lead the development of brand strategies for new product launches.
• Create impactful product messaging and collateral for promotional activities.
• Monitor market response and adapt strategies as needed.

Stakeholder Collaboration:

• Collaborate closely with the design team to create compelling visual assets.
• Work with sales and marketing teams to align brand initiatives with sales objectives.
• Engage with external partners and agencies to execute branding initiatives.

Market Analysis and Insights:

• Monitor market trends, consumer behaviors, and industry developments.
• Translate market insights into actionable strategies for brand growth.
• Conduct regular competitor analysis to identify opportunities and challenges.

Budget Management:

• Develop and manage budgets for brand campaigns and initiatives.
• Ensure effective allocation of resources to maximize brand impact.

Brand Performance Evaluation:

• Measure and analyze the effectiveness of branding efforts.
• Track key performance indicators (KPIs) and present insights to management.
• Make data-driven recommendations for continuous brand improvement.

Day to Day activities include, but are not limited to:

• Conduct market research
• Devise strategies for building mailing list
• Develop and execute email marketing plan
• Overall responsibility for social media page aesthetics - ensuring on brand and in line with launch calendar
• Leveraging key social media platforms and ads
• Organise events, workshops, exhibitions, product training to promote the brand
• Explore and form brand collaborations
• Explore and form brand partnerships
• Develop and execute influencer marketing campaigns
• Plan and execute shoots and campaigns.

Qualifications

• Bachelor's Degree in Marketing, Business, or a related field.
• Proven experience as a Brand Manager or in a similar role.
• Strong understanding of branding principles and market dynamics.
• Exceptional creativity and ability to think outside the box.
• Excellent communication and interpersonal skills.
• Proficiency in market research and data analysis.
• Strong project management skills with the ability to multitask.
• Familiarity with digital marketing tools and platforms.
• Results-driven mindset with a strategic outlook.