Brand Manager at Estrada International Staffing Solutions

Job Overview:

As a Brand Manager, you will play a pivotal role in shaping the perception and success of our brands in the market. You will be responsible for developing and executing marketing strategies that drive brand awareness, engagement, and sales growth. This role requires a creative and strategic thinker with a deep understanding of the wine and spirits industry.

Key Responsibilities:

• Develop and implement comprehensive brand strategies and marketing plans for our wine and spirits brands.
• Conduct market research and analysis to identify consumer trends, competitive landscape, and opportunities for growth.
• Collaborate with cross-functional teams, including sales, production, and design, to ensure alignment with brand objectives.
• Manage brand budgets effectively and allocate resources for marketing initiatives.
• Oversee the creation of marketing collateral, advertising campaigns, and promotional materials.
• Monitor and analyze brand performance metrics and make data-driven decisions to optimize brand strategies.
• Establish and maintain relationships with key industry stakeholders, distributors, and partners.
• Stay updated on industry trends, regulations, and market developments.
• Act as a brand ambassador, ensuring that the brand's image and values are consistently upheld.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
• Proven experience as a Brand Manager in the manufacturing sector (alcoholic beverages) or related field.
• Strong knowledge of the wine and spirits market, including consumer preferences and industry trends.
• Exceptional communication and presentation skills.
• Creative thinker with a passion for branding and marketing.
• Strong project management and leadership skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Proficiency in marketing software and tools.