Brand Manager at Global Profilers

SUMMARY

• The Brand Manager has the responsibility to develop and execute marketing programs that increase brand identity and brand awareness.
• The person is expected to develop and execute brand strategies offline/traditional, digital, and paid social advertising programs for the business.

RESPONSIBILITIES

• Development of the brand marketing strategies to establish strategic direction and program positioning.
• Developing and implementing strategies that resonate with the target market.
• Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.
• Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Building brand awareness and increasing brand value and profitability.
• Researching and analyzing consumer behaviour, market trends and competitor activity.
• Understand the products and services offering and approach of key competitors.
• Ensures all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.
• Conducts research and analyses, translating campaign performance into communication documents and reports, which are distributed to management and key stakeholders. Some of these documents are marketing briefs, competitive analyses, campaign recap decks etc.
• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets
• Developing, executing and coordinating the brand and promotional activities..
• Ensuring that messaging and marketing activities are aligned with brand and company values.

MINIMUM REQUIREMENTS

• First Degree in Business Administration, Marketing or in Business with a concentration in marketing or any relevant field.
• Minimum of 3 years of experience as a manager preferably in a food industry
• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field.

SKILLS

• Business savvy
• Ability to multitask
• Excellent written and verbal communication skills
• Strong research and analytical skills
• Comfort with CRM software
• In-depth understanding of the company’s current products and future concepts
• A willingness to listen
• Ability to think creatively and innovatively
• Budget-management skills and proficiency
• Professional judgment and discretion that comes from years of experience in the field
• Analytical skills to forecast and identify trends and challenges
• Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.