Brand & Public Relations Officer at IpNX Nigeria Limited

Purpose of the Job

The job holder is responsible for the execution of the company's overall long-term marketing strategy and initiatives. Reporting directly to the Head, Marketing and Corporate Communications, he/she will be accountable for the development and successful implementation of all marketing research, campaign plans/programs, branding & product positioning, product & sales support strategies, while also strongly maintaining key industry & public relations as well as internal engagement. The role is specific to the group master brand and sub-business brands.

Expected Key Results

• Build and tailor marketing strategies across all relevant media to support the company’s business objectives
• Devise creative new marketing strategies to increase margin and ultimately revenue
• Work with the sales and product management teams to implement tactics to maximize profit and increase market share while maintaining customer satisfaction
• Lead company and product brand positioning, service marketing strategies and corporate brand enhancement initiatives.
• Internal Communications Strategy
• Content Development, Administration, and Management
• CSR & Sponsorships
• Events and Public Relations
• Brand Management

Educational Qualifications:

• BA/B.Sc./HND in Advertising, Mass Communications, Public Relations, Journalism and Marketing or related field (2.1/Upper Credit Minimum)

Functional Skills:

• Professional qualification from the Chartered Institute of Public Relations or the Chartered Institute of Marketing will be an added advantage
• Masters’ degree in the relevant field will be an added advantage
• Understanding of the importance of good media communications within a large organisation
• Excellent writing, editing, and proofreading skills as well as creating content that inspires consumers and drives engagement
• Strong communication, documentation, presentation, and speaking skills
• Embrace change and have experience in supporting change management process
• Enjoy working within a fast-paced, performance-based, technology-focused, or similar professional environment

Work Experience:

• Minimum 5 years proven work experience in marketing and corporate communications. Experience within a group structure would be an added advantage

Other Requirements:

• Customer Focus
• Tech savvy
• Action orientation
• Drive results
• Cultivate Innovation
• Ability to optimize work processes
• Resilience
• Self Development
• Nimble Learning