BTL Marketing Manager at Ascentech Services Limited

Industry: FMCG – Dry Hair/Hair products

Our client, a trusted manufacturer of synthetic hair extensions is in need of an experienced BTL Marketing Manager who have experience in various types of BTL brandings, activations, road shows, consumer engagement etc.

Responsibilities:

• Support in planning, implementation and promoting a yearly marketing method.
• Plan, Execute, and Oversee Ground Activations, including University tours for Higher Institutions in Lagos
• Collect reliable data information from these activations for further follow - up and partnerships.
• Prepare pre and post analysis reports on all offline activities and share with the appropriate office.
• Plan and oversee Associations (Loyalty programmes, Registrations and Events)
• Oversee the execution of all branding activities.
• Set up booths or promotional stands at activations.
• Plan and oversee the deployment of POS items.
• Understand marketing and commercial sector goals and constrains, and take relevant action, as applicable.

Requirements

• BSc degree in Business Administration, Marketing  or relevant field
• Minimum of 5 years proven work experience in a BTL Marketing position
• Experience in the hair manufacturing or hair care/cosmetics industry is an added advantage
• Experience managing a high performance sales team
• Knowledge of CRM software and Microsoft Office Suite
• An ability to understand and analyse sales performance metrics
• Solid customer service attitude with excellent negotiation skills
• Strong communication and team management skills