Business Development Manager - Hospital at Invealth Partners Limited

Job Description

• An 80 Bed multi-disciplinary hospital in Port Harcourt is hiring to fill the position of a Business Development Manager.
• The Business Development Manager will take responsibility for developing and executing our hospital’s marketing and communication strategies.
• Driving the enhancement of the hospital’s brand, increasing patient acquisition and retention, and driving growth through innovative marketing initiatives.

Key Responsibilities

• Develop and implement marketing and branding strategies.
• Achieve revenue targets for the hospital, with emphasis on maximizing the potential of all key SBUs.
• Develop and manage budgets, pricing strategies, and revenue-generating initiatives.
• Oversee digital marketing, advertising, and public relations activities
• Manage patient acquisition and retention initiatives.
• Conduct market research and analysis to inform marketing strategies.
• Develop and implement community outreach programs.
• Collaborate with other departments to promote hospital services.
• Monitor marketing performance metrics and implement improvement plans.
• Manage marketing budgets and resources effectively. Foster a culture of innovation and creativity in marketing initiatives.

Requirements

• Bachelor's Degree in Marketing / Communications or a related field. Master’s degree preferred.
• Minimum of 10 years of marketing experience, with at least 5 years in a leadership role particularly in healthcare, pharmaceutical, FMCG or banking sector. HMO experience is a plus.
• Strong understanding of sales, marketing.
• Brand value strategy development and implementation.
• Proven leadership and management skills.
• Excellent communication and creative skills.
• Strong analytical and market research skills.
• Hands on experience with driving impactful positive branding and digital marketing campaigns.
• Ability to drive an effective and result oriented team.

Benefits:

• Healthcare cover
• Pension
• Leave allowance.