Content Strategist, Paytoken & Inclusio at Interswitch

Drive growth and engagement across identified audiences via relevant, interesting, and engaging content designed to position Interswitch brands and products favourably, thereby attracting new prospects and retaining existing customers.

Responsibilities

• Create engaging content for all platforms, including blog pieces, articles, social media posts, newsletters, and videos and sales enablement collaterals
• Develop branded copy that adheres to brand tone of voice and drives consistency across Interswitch communication to support the company’s priorities
• Takes a proactive, investigative approach to finding compelling stories relevant to the organization and its customers
• Pitch content ideas for digital channels to Marketing teams and leadership
• Tell inspiring stories about Interswitch's technology capabilities and customer focus
• Find ways to tell these stories creatively and expand readership through digital tools and platforms
• Create in-house videos (short videos, interviews, etc) and establish digital posting cadence for the videos based on audience and platform
• Engage full suite of communications tools to monitor and analyze print, digital and online media sources for issues and policies relevant to the corporation and industry
• Writes, edits, proofreads and publishes web features, infographics, blogs, and other multimedia across the company’s digital channels
• Supports a data driven approach by altering and improving tactics based on insights and analytics to reach the intended audience
• Works closely with the media monitoring & rapid response team and serves as main backup for media monitoring team
• Explores new and innovative approaches to brand storytelling

Requirements

• BSc in any related field/discipline
• Minimum of 3 years experience in contents strategy creating engaging content for all platforms