Digital Marketer - End-to-End at Testiver

Job Description

• We are seeking a highly motivated and experienced End-to-End Digital Marketer to join our team. As an End-to-End Digital Marketer, you will be responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion across various online platforms.
• You will work in a dynamic environment, collaborating with cross-functional teams to achieve business objectives.
• This role might have the possibility of work from home with occasional onsite meetings.
• Any relevant experience working for anEdTech, University or Training/Learning business is an advantage.
• As an End-to-End Digital Marketer, you will play a critical role in driving our digital marketing efforts and contributing to the growth and success of our organization.

Responsibilities

• Digital Strategy Development: Create and implement a holistic digital marketing strategy aligned with business goals, incorporating SEO, content marketing, social media, email marketing, PPC, and other relevant channels.
• Content Creation and Management: Are you a storyteller? Can you develop compelling and relevant content for various digital platforms, including websites, blogs, social media, email campaigns, and video content?
• Search Engine Optimization (SEO): Optimize website content and structure for search engines, conduct keyword research, and monitor rankings to improve organic visibility.
• Paid Advertising: Plan, execute, and optimize pay-per-click (PPC) advertising campaigns on platforms like Google Ads, Facebook Ads, and others.
• Social Media Management: Manage and grow social media profiles, create engaging posts, run social media advertising campaigns, and analyze performance metrics. Manage and grow social media profiles, engage actively with users create engaging posts, run social media advertising campaigns, and analyze performance metrics.
• Email Marketing: Create and execute email marketing campaigns, segment audiences, and analyze email campaign performance.
• Analytics and Reporting: Monitor and analyze digital marketing KPIs, prepare regular performance reports, and use data-driven insights to refine strategies.
• Conversion Rate Optimization (CRO): Identify opportunities for improving website user experience and conversion rates through A/B testing and other CRO techniques.
• Online Reputation Management: Monitor online reviews and feedback, respond to customer inquiries, and maintain a positive online brand image.
• Competitor Analysis: Stay informed about industry trends and competitive landscape to identify opportunities and threats.
• Budget Management: Allocate and manage budgets effectively across various digital marketing channels, ensuring maximum ROI.
• Marketing Automation: Implement and manage marketing automation tools to streamline processes and nurture leads.

Requirements

• Bachelor’s Degree in Marketing, Business, or a related field.
• 3 - 7 years work experience.
• Proven experience as a Digital Marketer with a track record of successful digital marketing campaigns.
• Strong understanding of digital marketing channels, tools, and best practices.
• Proficiency in digital marketing platforms and tools, including Google Analytics, Google Ads, social media management tools, and email marketing software.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinking and the ability to develop innovative marketing strategies.
• Familiarity with website content management systems (e.g., WordPress) and basic HTML/CSS knowledge.
• Knowledge of SEO best practices and tools.
• Strong project management skills and the ability to work in a fast-paced environment.
• Up-to-date with the latest trends and best practices in digital marketing.
• Certifications in digital marketing (e.g., Google Ads, Google Analytics, HubSpot, Zoho CRM, Zoho Campaigns etc.) are a plus.
• Ability to use other collaborative project tools like MS 365, Jira and Slack