Digital Marketing Associate at Cecure Intelligence Limited

JOB RESPONSIBILITIES

• Plan, execute and manage marketing and lead generation activities across various acquisition channels - organic, social, paid and events.
• Plan, execute and manage lifecycle marketing campaigns (with drip, blast campaigns) to engage leads and customers along their customer journeys.
• Manage social media business assets including Email (CRM and automation systems), Social (LinkedIn, Facebook/IG, Twitter, YouTube) and Community focused channels (Telegram, Slack, Webinar software).
• Implement SEO and SEM strategies for brand visibility and conversions.
• Create and edit original marketing content for various media, including website, landing pages, blogs, PR, and advertising.
• Monitor digital analytics across all channels and optimize strategy for higher conversions and less spend with insights obtained from the data.

Skills and Qualifications:

• You are passionate about marketing.
• You have experience growing a start-up's online marketing presence, building a sustainable community, and smashing KPI's.
• You have some experience coordinating and managing digital events e.g webinars, podcasts etc (or have strong desire to learn).
• You're a storyteller with exceptional writing ability and experience blogging.
• A keen eye for design (i.e you know your way around Canva, Figma, Google Slides etc, and can communicate a design brief to a Graphic Designer or Video creator).
• Strong knowledge and experience with marketing tools and technologies (or strong desire to learn), including the Google Stack (Google Analytics, Firebase + GA, Google Data Studio, Google Tag Manager, Google Optimize, Google Docs, Sheets & Slides), SEO/SEM (Ubersuggest, Ahrefs, Semrush or Moz, Google Search Console & Keyword Planner), Marketing Automation (Hubspot, Mailchimp, Zapier), Product Analytics Tools (Mixpanel, Hotjar).
• You’re strongly analytical, results-driven and understand the importance of reporting on performance and using data to inform decisions.
• You’re a team player, proactive and know how to contribute and make an impact.
• You’re ambitious and want to grow your career and marketing knowledge.

Culture Fit Considerations:

• Must have excellent communication and presentation skills.
• Must be committed to continuous personal development, and willing to put in 20-60 hours into learning and development monthly.
• Must be collaborative, work well in a team, and also trustworthy enough to take initiative and get things done with little or no supervision.
• You have some sense of humor, and prefer to work in an upbeat environment.

Education:

• Bachelor’s degree or equivalent.
• Marketing certifications are a plus.