Digital Marketing Officer at Alan & Grant

Key Responsibilities

• Design, build and maintain our social media presence
• Create, implement new innovative strategies for business growth
• Forecast marketing campaign growth and ROI for marketing campaigns
• Plan and execute all digital marketing- database, email, social media and display advertising campaigns Plan and execute digital media campaigns (e.g., PPC marketing, website SEO, paid inclusion, and other pay-for-performance marketing)
• Social media management and marketing
• Content creation
• Participate in the setting of marketing budget
• Maintain and operate campaign spending
• Building relationships with clients and relevant partners
• Ability to understand the company’s business goals, to anticipate future needs, and help determine the ideal solution.
• Identify and execute optimization to increase campaign return of investment (ROI)
• To partner with the product development and clinical team to innovate platform and capture current market opportunities
• Campaign trafficking, optimization and reporting
• Deliver comprehensive campaign analytics
• Ability to understand the company’s business goals, to anticipate future needs, and help determine the ideal solution

Requirements

• Candidates should possess an HND / BSc  in a relevant field
• Minimum of 2 years of proven working experience in digital marketing
• In-depth knowledge of various social media platforms, best practices, and website analytics
• Excellent analytical, organizational skills and project management skills
• Experience in managing previous digital account
• Articulate and well accustomed to a client facing role
• Paid Ads experience and Social Media Savvy
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate