Digital Marketing Specialist at Del-York Group

Position Overview:

• The Digital Marketing Specialist for the Youth in Animation Post Production Initiative will be responsible for developing and executing a robust digital marketing strategy.

Key Responsibilities:

• Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy that aligns with the initiative's objectives, focusing on maximizing online reach and engagement.
• Content Creation: Oversee the creation of high-quality digital content, including blog posts, videos, infographics, and social media posts, to effectively promote the initiative and its activities.
• Social Media Management: Manage and grow the initiative's presence on various social media platforms, ensuring a consistent brand message and engaging content.
• Email Marketing: Develop and execute email marketing campaigns to engage potential participants, partners, and donors.
• SEO and SEM: Optimize the initiative's online presence through search engine optimization (SEO) and search engine marketing (SEM) techniques.
• Data Analysis: Monitor and analyze digital marketing performance, providing insights to improve strategies and achieve set goals.
• Paid Advertising: Plan and execute online advertising campaigns to increase the visibility and impact of the initiative.
• Lead Generation: Develop strategies to generate leads for potential participants and donors through online channels.
• Brand Management: Ensure the initiative's branding is consistent across all digital channels and materials.

Qualifications:

• Bachelors or Masters degree in marketing, digital marketing, or a related field.
• Proven experience in developing and executing digital marketing strategies for large-scale initiatives.
• Proficiency in digital marketing tools and platforms, including social media, email marketing, and SEO/SEM.
• Strong analytical and data interpretation skills.
• Excellent communication and content creation abilities.
• Creative thinking and problem-solving skills.
• Familiarity with gender and disability inclusion principles is an advantage.
• Ability to work effectively in a dynamic, fast-paced environment.