Head of Sales, Marketing, and Business Development at Truss Ugavi Limited

Overview

• The Head of Sales, Marketing, and Business Development is a pivotal leadership position responsible for driving the company's revenue growth and market expansion across diverse sectors including telecommunications, oil & gas, hospitality, education, and public/private sectors with a goal to develop and implement effective sales strategies, explore new market opportunities, and enhance customer satisfaction and loyalty.

Responsibilities

• Develop and implement comprehensive sales, marketing, and business development strategies aligned with the company's overall objectives.
• Analyze market trends, customer needs, and competitive landscape to identify opportunities for growth and innovation.
• Collaborate with cross-functional teams to ensure cohesive and aligned strategic initiatives.
• Identify and open new market channels that align with company strengths and market demands.
• Strengthen relationships with existing clients while seeking new business opportunities.
• Oversee the expansion into untapped markets, ensuring the company's services meet diverse customer needs.
• Drive the achievement of sales targets and key performance indicators (KPIs) across various regions.
• Manage major change projects within the sales function to improve efficiency and effectiveness.
• Ensure that sales operations are cost-effective, adhering to the operational budget and expenses.
• Foster strong relationships with trade partners to maximize the return on trade investments.
• Provide strategic input into the development of the field sales/route-to-market strategy.
• Actively participate in the Commercial Plan process and support the implementation of channel, category, and customer plans.
• Lead and mentor the sales, marketing, and business development teams, fostering a culture of high performance and continuous improvement.
• Identify and develop future business leaders within the team.
• Encourage teamwork and collaboration across different functions to achieve common goals.
• Monitor and analyze sales performance data, providing regular reports to the executive team.
• Use data-driven insights to adjust strategies and improve performance.
• Ensure all sales activities are documented accurately and timely in CRM systems.

Education/Knowledge, Skills, Attributes, Experience & Other Requirements

• Bachelor's Degree in Business Administration, Marketing, IT, or a related field.
• MBA or equivalent advanced degree preferred.
• Minimum of 10 years of experience in sales, marketing, and business development roles, with at least 5 years in a leadership position.
• Experience in telecommunications, oil & gas, hospitality, education, and IT sectors is highly desirable.
• Strong strategic planning and analytical skills.
• Excellent leadership and team management abilities.
• Proficiency in market analysis and competitive analysis.
• Outstanding communication, negotiation, and relationship-building skills.
• Ability to manage budgets and financial performance.
• Knowledge of CRM systems and sales performance metrics.

Key Performance Indicators:

• Sales Growth: Achievement of sales targets and revenue growth objectives.
• Market Penetration: Successful entry into new markets and expansion of existing market share.
• Customer Satisfaction: High levels of customer satisfaction and retention rates.
• Budget Management: Effective management of the Marketing operations budget and expenses.
• Team Performance: Development and performance of the sales, marketing, and business development teams.
• Trade Investment ROI: Return on investment on IT solutions and initiatives.
• Project Implementation: Successful management and completion of major change projects within the sales and function.
• Innovation: Generate ideas to recruit and retain high value clients