HMO Marketing Executives at Eden Solutions and Resources

Job Description

• A Field Marketer for an HMO (Health Maintenance Organization) is responsible for promoting the organization's healthcare plans and services to potential members, healthcare providers, and the community.

Job Summary

• The Field Marketer will be responsible for increasing the organization's market presence by engaging with potential members, healthcare providers, and the community to promote HMO plans and services.
• The role involves executing marketing strategies, organizing events, and conducting outreach activities to drive enrollment and retention.

Key Responsibilities
Marketing and Outreach:

• Develop and implement field marketing strategies to promote HMO plans.
• Conduct community outreach activities, including attending health fairs, community events, and seminars.
• Build relationships with local businesses, community organizations, and healthcare providers to generate leads.

Event Management:

• Plan, organize, and execute marketing events, workshops, and seminars.
• Coordinate with vendors, venues, and other stakeholders to ensure successful event execution.
• Represent the HMO at events, providing information and answering questions about healthcare plans.

Lead Generation and Conversion:

• Identify and target potential members through various outreach activities.
• Educate potential members about the benefits and features of HMO plans.
• Follow up on leads generated through marketing activities to convert them into enrolled members.

Relationship Building:

• Establish and maintain strong relationships with community leaders, healthcare providers, and key influencers.
• Work closely with sales and enrollment teams to support their efforts in acquiring new members.

Market Research and Analysis:

• Conduct market research to identify opportunities for growth and areas for improvement.
• Analyze competitive landscape and gather insights to inform marketing strategies.
• Provide feedback to the marketing team on the effectiveness of field marketing activities.

Reporting and Documentation:

• Track and report on the progress of marketing campaigns and outreach activities.
• Maintain accurate records of interactions, leads, and follow-ups.
• Prepare regular reports for management on the performance of field marketing initiatives.

Qualifications

• Bachelor’s Degree in Marketing, Business, Healthcare Administration, or a related field.
• 2+ years of experience in field marketing, sales, or a related role, preferably in the healthcare industry.
• Strong interpersonal and communication skills.
• Ability to work independently and as part of a team.
• Excellent organizational and time management skills.
• Proficiency in Microsoft Office Suite and CRM software.
• Valid driver’s license and willingness to travel as required.

Key Competencies:

• Communication: Ability to effectively convey information and engage with diverse audiences.
• Relationship Management: Strong ability to build and maintain professional relationships.
• Event Planning: Experience in organizing and managing events.
• Analytical Skills: Ability to analyze market data and translate insights into actionable strategies.
• Customer Focus: Commitment to understanding and meeting the needs of potential members.