Junior Digital Marketing Executive at IBIC Investment Holdings

Job Summary:

• The Junior Digital Marketing Executive to join our dynamic marketing team will be responsible for developing, implementing, and executing effective digital marketing campaigns that drive traffic and generate leads for our organisation.
• The ideal candidate should be knowledgeable about online travel agencies and have a strong understanding of digital marketing channels including email marketing, social media, search engine optimization, blogging, pay-per-click advertising, and content marketing.

Responsibilities:

• Manage the company's social media accounts, including content development, posting, and community management.
• Develop, execute, and manage digital marketing campaigns to drive traffic, increase brand awareness, and generate leads.
• Manage and optimise the company's website, including content development and search engine optimization (SEO). Ensure the company’s websites rank among the top on the first page of search listings.
• Develop and execute email marketing campaigns to promote the company's services and special offers.
• Manage relationships with online travel agencies (OTAs) and other third-party booking channels to maximize exposure and bookings.
• Create and manage social media campaigns across various platforms, including Facebook, Twitter, LinkedIn, Snapchat, TikTok, and Instagram.
• Manage and optimise pay-per-click advertising campaigns on Google AdWords and other platforms. Produce engaging content for blog posts, email newsletters, and social media platforms.
• Monitor, analyse, and report website and social media analytics to measure the effectiveness of campaigns and identify opportunities for improvement.
• Collaborate with internal teams to develop landing pages, lead magnets, and other marketing materials.
• Keep up-to-date with the latest digital marketing trends and techniques and suggest new ideas to improve campaign performance.
• strong knowledge of latest IT trends
• Tech Savy
• Preparing and presenting quarterly reports to senior management