Marketing Coordinator (Healthcare Sector) at Ascentech Services Limited

Key responsibilities:

• Developing marketing strategies and plans. Marketing managers analyze market trends, consumer behavior, and competitor activities to develop comprehensive marketing strategies aligned with the company's objectives.
• Overseeing marketing campaigns. They supervise the execution of marketing campaigns across various channels, ensuring consistency with the brand image and targeting the intended audience.
• Contributing to product development and new product launches. In this role, marketing managers collaborate with product development teams, provide insights into market demands, and contribute to the successful launch of new products.
• Managing budgets and resources. Marketing managers must be financially savvy, as they’re responsible for budget allocation and ensuring effective use of resources to maximize the impact of marketing initiatives.
• Influencing pricing strategies and overall brand awareness. Marketing managers contribute to pricing strategies based on market analysis. Additionally, they work toward building and maintaining overall brand awareness through effective communication strategies.
• Contributing to long-term business initiatives and goals. Playing a strategic role in aligning marketing efforts with long-term business initiatives and goals ensures sustained growth and success.

Essential technical skills:

• Digital marketing skills. Proficiency in online marketing areas such as social media, email, search engine optimization (SEO), and pay-per-click (PPC) is essential. Marketing managers also need to know how to use digital analytics tools for data-driven decision-making.
• Analytical skills. Marketing managers analyze market trends, customer behaviour, and campaign performance. They use data analysis tools to gain actionable insights.
• Project management abilities. Strong organizational skills are needed to oversee multiple projects simultaneously. Marketing managers must have experience in using project management tools to ensure campaigns are on time and successful.
• Marketing technology (MarTech) proficiency. Knowledge of marketing automation tools, CRM (customer relationship management) systems, and other relevant MarTech solutions is key. Additionally, this role requires being adept at using technology for efficient campaign execution and analysis.
• Graphic design skills. A basic understanding of graphic design principles is required for content creation and development. Collaboration with design teams and agencies creates visually appealing marketing materials.

Requirements and skills

• BSc/MSc degree in Marketing or related field
• Proven experience in identifying target audiences and in creatively devising and leading across-channels marketing campaigns that engage, educate, and motivate in the Healthcare sector
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Experience in setting up and optimizing Google AdWords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement