Marketing Manager at LEAD Enterprise Support Company Limited

Job Objective: 

Development of strategy-led products and corporate brand marketing concepts to create a niche and build equity for the Microfinance bank in the sub-sector to increase product patronage, corporate brand positioning, and top-of-mind awareness. 

Duties and Responsibilities: 

• Research and analysis of a variety of marketing information, including market trends, pricing schedules, competitor offerings, product specifications, consumer behaviors, and demographic data.
• Works with products and service process owners to develop go-to-market winning strategies for delivering on the products' marketing objectives.
• Identifies the appropriate media channels where each product or service's marketing materials can be cost-effectively delivered to the public.
• Involves in the New Product Development (NPD) process, and enforces brand marketing guidelines throughout each product lifecycle to ensure the product is relevant at each phase.
• Provides expert direction and insight to marketing staff members throughout each project or campaign.
• Acts as a go-to resource for up-to-date, accurate research and market information.
• Tracks marketing strategy results closely and creates detailed reports with data analysis and other feedback.
• Adjusts marketing plans as needed in response to data-tracking efforts.
• Engage with relevant stakeholders i.e. strategy, customer experience management, retail banking, operations, and e-channels to co-create an omnichannel experience.

Key Performance Indicators:

• The existence of a robust product and services marketing strategy and plan.
• Quality and timeliness of go-to-market with product and service offerings.
• Quality, volume, and frequency of research report.
• Timeliness and quality internal product knowledge information dissemination.
• Number of new ideas provided, accepted, and implemented.
• Key competition insights and adoption of new thinking.
• Increase in the number of e-products adopted and accounts opened.

Job Requirements: 

• A First degree in Marketing, Business Administration, and related courses (Additionally, professional qualifications in marketing, strategy, and business analysis).  
• Minimum of 6 years relevant experience.
• Understanding of the nature and dynamics of policy impact on the business environment.
• Hands-on Sales and marketing knowledge.
• Critical and practical knowledge of digital and social media marketing and engagement.
• Data analysis, interpretation, and reporting.
• Proficiency in the use of Microsoft Office programmes (Excel &PowerPoint ) and other packages
• Great interpersonal skills.