Marketing Manager at SENCE Nigeria

• In this role, you'll play a pivotal role in driving business growth and enhancing the firm brand presence.

Key Responsibilities

• Develop and implement a data-driven marketing strategy across various digital channels, including SEO, PPC, content marketing, social media marketing, and email marketing.
• Manage the firm's website and online presence, ensuring it is user-friendly, informative, and optimized for conversions.
• Create high-quality content (blogs, infographics, videos) that educates potential clients about legal issues and positions our firm's expertise.
• Manage and oversee social media channels, developing engaging content and building a strong online community.
• Analyze marketing campaign performance and make data-driven decisions to optimize results.
• Stay up-to-date on the latest digital marketing trends and technologies.
• Manage marketing budget effectively and track ROI.
• Collaborate with the legal team to ensure marketing materials are accurate and compliant with ethical guidelines.
• Oversee the development of creative assets, such as website graphics and social media content.

Qualifications:

• Bachelor's degree in Marketing, Mass Communications, or a related field .
• Minimum 3-5 years of experience in digital marketing, preferably within the legal industry.
• Strong understanding of SEO, PPC, content marketing, social media marketing, and email marketing best practices.
• Excellent analytical and problem-solving skills.
• Proven ability to develop and execute successful marketing campaigns.
• Strong communication, writing, and editing skills.
• Ability to work independently and manage multiple projects simultaneously.
• A passion for making legal services accessible and understandable.