Modern Trade Accounts Executive at Brands and Trade Limited

Position Overview

• The Modern Trade Accounts Executive is responsible for managing and developing relationships with modern trade customers, such as large retail chains, supermarkets, and hypermarkets.
• This role focuses on maximizing sales, increasing market share, and achieving revenue targets within the modern trade channel.
• The Modern Trade Accounts Executive collaborates with internal teams and coordinates activities to drive product visibility, availability, and profitability in the modern trade sector.

Key Responsibilities
Account Management:

• Build and maintain strong relationships with modern trade customers, acting as a key point of contact and ensuring customer satisfaction.
• Understand customer needs, preferences, and market trends to tailor offerings and develop strategies that maximize sales and profitability.

Sales and Revenue Generation:

• Develop and execute sales plans and strategies to achieve revenue targets within the modern trade channel.
• Identify and pursue new business opportunities, negotiate contracts, and secure agreements that drive sales volume and market share

Promotional Planning and Execution:

• Collaborate with marketing teams to develop effective promotional plans and campaigns for modern trade customers.
• Coordinate with the merchandising team to ensure optimal product visibility and availability at the point of sale.
• Monitor campaign performance, analyze results, and make data-driven recommendations for future promotions.

Forecasting and Demand Planning:

• Analyze market data, sales trends, and customer demand to accurately forecast product needs and develop demand plans for modern trade accounts.
• Collaborate with the supply chain and logistics teams to ensure optimal inventory levels and minimize stock-outs or overstock situations.

Category Management:

• Conduct thorough market and competitor analysis to identify category growth opportunities within the modern trade sector.
• Develop category strategies, assortment plans, and shelf optimization recommendations to increase market share and drive category growth.

Pricing and Negotiation:

• Develop pricing strategies and guidelines for modern trade accounts, taking into consideration market dynamics, customer margins, and company profitability targets.
• Negotiate pricing agreements and promotions with customers to maximize sales while maintaining profitability.

Relationship Building:

• Collaborate with cross-functional teams, including sales, marketing, supply chain, and finance, to align efforts and deliver value to modern trade customers.
• Build strong working relationships with key stakeholders within customer organizations, including buyers, category managers, and merchandisers.

Reporting and Analysis:

• Generate regular reports on sales performance, market trends, and competitive activities within the modern trade channel.
• Analyze data to identify areas for improvement, track progress against targets, and present findings and recommendations to management.

Qualifications and Skills

• Bachelor's Degree / HND in Business Administration, Marketing, or a related field
• Proven experience in Modern Trade Account Management or Key Account management, preferably within the retail or consumer goods industry.
• Strong understanding of Modern Trade dynamics, customer requirements, and industry trends.
• Excellent sales and negotiation skills with a track record of achieving sales targets and building customer relationships.
• Analytical mindset with the ability to interpret market data and insights to drive business decisions.
• Strong communication and interpersonal skills to effectively collaborate with internal teams and external stakeholders.
• Strategic thinking and problem-solving abilities to develop and implement sales and category management strategies.
• Proficiency in using sales and data analysis tools, as well as Microsoft Office suite.
• Results-oriented with a focus on delivering business objectives and driving revenue growth.
• Ability to work in a fast-paced and dynamic environment, managing multiple priorities and deadlines.
• Technology savvy and eagerness to use technology to enhance personal performance.