PR / Digital Marketing Officer at Ascentech Services Limited

Key Responsibilities

• Create digital content that increases customer engagement and enhances the company’s online brand
• Manage the Company’s websites and ensure that they are all up to date on all the key activities are recorded (create and upload images for the organization's website)
• Manage the Company’s corporate communications
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
• Develop and integrate marketing content strategies
• Keep up to date with current digital trends
• Keep up to date with the Company’s industry/market developments
• Manage and develop the contact database and assist with lead-generation activities
• Develop a project planning schedule with team input; create content for social media, cost estimates for ads, budget for influencers
• Organize regular meetings; ensure efficient communication with all the different specialties of the company.
• The role of a marketing and PR officer may involve the following duties:Planning and carrying out PR campaigns and strategies. Monitoring the public and media's opinion of your client or employer. Writing and editing press releases, leaflets, brochures, speeches, newsletters, websites and social media content.
• Constantly visit and communicate with clients on hospital facilities and updates.
• Execute monthly promotion plans with clear KPI.
• Responsible in organizing and coordinating programs/ Symposium and Clinical Grand Round and events involving the Hospital’s consultants and coordinate closely with
• Medical Affairs on the program.
• Organize and coordinate any off-site health talks involving the Hospital Consultants at the operations premises for their staff, agents and clients.
• Assist to formulate, organize and implement sales & marketing strategies in order to increase the company’s sales and market share.

Requirements

• B.Sc / HND in Marketing, Advertising, Communications or a related discipline
• 3-6 years of experience in marketing or any relevant field
• Proven working experience in Public Relations/ Digital Marketing is required
• Proven track record designing and executing successful public relations campaigns
• Exceptional writing and editing skills
• Solid experience with social media including Linkedln, Facebook, Twitter, etc.