Regional Sales Manager at Frutta Foods and Services Nigeria Limited

Location: South-East/South-South

Reports to: National Sales Director

Job Summary

A key contributor to the business transformation and success of the business strategic sales plan with an effective regional sales force; demonstrating industry leadership in driving and achieving revenue, coverage, distribution, pricing, market share and brand building expectations.

Responsibilities

• Responsible for executing sales and marketing strategies, and effectively managing the Regional Sales Team to achieve set goals.
• Manage existing distributors and wholesalers, and recruit more to cover all the white spaces to ensure distribution of Frutta’s brands across the Region.
• Train, coach, manage and supervise Regional Sales Team to achieve monthly sales and revenue targets.
• Effectively execute and implement "Route-to-Market" strategy across the region to effectively distribute Frutta’s brands and win in all retail outlets.
• Achieve retail coverage expectations by channel by location.
• Execute all Channel promotional activities to win disproportionately in the region.
• Effectively manage the regional sales team to keep them motivated, inspired and committed on the job.
• Provide detailed monthly sales report by brand/SKU/Customer to the National Sales Manager.
• Execute all national initiatives and guidelines in a timely and excellent manner.
• Effectively manage customers to drive customer satisfaction.
• Build and motivate a high performing team.
• Spend 70% of time focusing on retail outlets in the market to train, develop and support the sales team to win disproportionately in the region.
• Provide monthly demand forecast by SKU by brand by customer.
• Track and share competitor market activities in a timely manner.

Job Requirements

Education

• Bachelor's Degree in Marketing, Business Administration or a relevant field.
• Master’s Degree will be an added advantage.
• Relevant certifications and training are an added advantage.

 Work Experience

• A minimum of 10 years FMCG sales experience with at least 5 years in Regional Sales Leadership role. Experience in Juice and beverage products is highly relevant.
• A track record of delivering results in a Sales role that focused on building capability, business transformation, and growth.
• Successful track record in managing high-performance sales and Marketing teams within a region and result-oriented.
• Has people management experience.
• Demonstrated ability to coach and develop teams.

Technical requirements

• In-depth knowledge of Region and Nigeria markets for Juice and Beverages Product.
• Knowledge of Business strategy development, Distributor Management, Regional Operations, Retail, Open Market, Key Accounts, etc.
• Demand forecasting and business development.
• Good knowledge of channel structure and opportunities.

Required Skills & Behavioural Competencies

• Product and Industry knowledge
• Competitor insights
• Strategic Thinker
• Analytical Skills
• Resilient • Business Transformation and Change Advocate
• Leadership Skills
• Commercial Acumen
• Customer Management
• Negotiation Skills
• Selling skills
• Channel Strategy
• Exceptional Presentation & Communication Skills
• Excellent interpersonal skills
• An understanding of evolving business needs.
• Revenue Growth
• Coach, lead, motivate, and inspire subordinates to achieve results.
• Lead by example.