Senior Marketing and Communications Officer at Ultimus Holdings

Summary:

• This role is considered a critical member of the Think-Tank of Ultimus Holdings.
• This role will give input to the decision-making process throughout the development of U.H. projects, from initial inception to completion.
• Marketing Communications Dimensions 
• You are required to develop and execute internal and external communication strategies that drive revenue for UH.

KEY RESPONSIBILITIES

• Developing the marketing strategy for the company in line with company objectives.
• Co-ordinating marketing campaigns with sales activities.
• Overseeing the company’s marketing budget.
• Managing marketing campaigns across print, broadcast and online platforms to ensure that products meet customers’ expectations and to build the credibility of the brands
• Analysing the success of marketing campaigns and creating reports
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Monitor and report on effectiveness of marketing communications.
• Gathering data about consumers, competitors, and market conditions
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analysing potential strategic partner relationships for company marketing.
• Analysing the brand and current strategy and highlighting areas of weaknesses or conflicting messages.
• Creating a brand plan and brand strategy and ensuring all aspects of the product or companies marketing and activities align with the ethos and goals of the brand.
• Developing high quality and effective marketing materials that align correctly with the overall brand strategy.
• Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.
• Presenting the brand strategy to directors, sales and marketing teams at internal meetings and conferences.
• Manage the life cycle of social media sponsored ads, google display ads and all other promotional activations for all designated brands as need arises. 
• Responsible for updating and managing all digital platforms and website with relevant, accurate and up-to-date information and building strong client’s relationships through social media interaction.
• Manage and improve lead generation campaigns, measuring results.
• Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
• Conduct regular website audits across all designated brands. 
• Managing external agencies and ensuring marketing budgets are met.

Qualifications 

• Bachelor’s Degree in Marketing, Communications, or a related field.
• Master's Degree in a relevant field will be an added advantage
• 8 years post-graduation experience