Senior Public Relations Manager at Doheney Services Ltd

Overall purpose of the job:

• As a Senior Public Relations Manager, you will be responsible for developing and implementing comprehensive public relations strategies to enhance the organization's brand reputation and visibility.
• You will work closely with internal and external stakeholders to craft compelling messages, coordinate media relations, and manage crisis communications.
• The Senior Public Relations Manager plays a vital role in shaping the public perception of the organization and driving its communication efforts.

Roles & Responsibilities:

• Develop and execute strategic Public Relations plans that align with the organization's goals and objectives.
• Identify target audiences and develop key messages to effectively communicate with stakeholders.
• Conduct market research and monitor industry trends to identify Public Relations opportunities and challenges.
• Collaborate with cross-functional teams to integrate Public Relations efforts with marketing and corporate communications initiatives.
• Build and maintain relationships with journalists, editors, bloggers, and other media representatives.
• Develop and distribute press releases, media kits, and other Public Relations materials to generate media coverage.
• Pitch story ideas and secure media placements in relevant outlets, both online and offline.
• Organize and manage media interviews, press conferences, and media events.
• Create and edit engaging content for press releases, articles, blogs, and other Public Relations collateral.
• Craft compelling narratives that effectively convey the organization's key messages.
• Ensure consistency of messaging and brand voice across all Public Relations materials.
• Oversee the development and maintenance of the organization's press and media contact database.
• Cultivate relationships with key stakeholders, including industry influencers, partners, and community organizations.
• Collaborate with internal teams to support their Public Relations needs and align messaging across all channels.
• Identify speaking opportunities, industry events, and conferences for key executives and thought leaders.
• Coordinate with marketing and social media teams to integrate Public Relations efforts across different platforms.
• Develop metrics and key performance indicators (KPIs) to measure the effectiveness of Public Relations campaigns.
• Monitor media coverage and analyze the impact of Public Relations efforts on brand perception.
• Prepare regular reports on Public Relations activities, including coverage analysis, sentiment analysis, and key insights.
• Provide strategic recommendations based on data and insights to optimize Public Relations strategies.

JOB SPECIFICATION

• Bachelor's degree in public relations, communications, journalism, or a related field. A master's degree is a plus
• Proven experience (5 years) in public relations, including strategic planning, media relations, and crisis communication.
• In-depth knowledge of marketing communications strategies, Public Relations principles, media landscape, and industry trends.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and messages.
• Demonstrated ability to build and maintain relationships with media contacts and stakeholders.
• Experience in managing Public Relations agencies, freelancers, or other external vendors.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Crisis management experience, with the ability to handle high-pressure situations effectively.
• Proficiency in using Public Relations tools, media monitoring software, and social media platforms.
• Strong analytical skills, with the ability to measure and analyze Public Relations campaign performance.
• Proactive, creative, and innovative mindset with a passion for storytelling and brand