SEO Growth Specialist at The Concept Group

Location: Yaba, Lagos

Job Summary

• The SEO Specialist will be someone who knows SEO inside and out; on-page, off-page, and technical.
• The role involves optimizing copy and landing pages for search engine optimization in order to drive and increase the most valuable traffic to the websites of the Group and its subsidiaries.

Duties & Responsibilities

• Develop optimization strategies that increase the company& search engine results rankings.
• Set measurable goals that demonstrate improvement in marketing efforts.
• Monitor daily performance metrics to understand SEO strategy performance
• Optimize copy and landing pages for search engine optimization.
• Perform ongoing keyword research and implementation including discovery and expansion of SEO.
• Keyword opportunities to drive and increase the most valuable traffic to the websites of the Group and its subsidiaries.
• Preparing detailed strategy reports.
• Research and implement content recommendations for organic SEO success.
• Execute tests, collect and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.
• Research and implement search engine optimization recommendations.
• Research and analyze competitor advertising links.

Qualifications / Requirements

• B.Sc / M.Sc degree in a Quantitative, Test-driven field.
• Proven SEO & SEM experience, a minimum of 3 years of hands-on experience– will be asked to provide examples of your work and the results achieved by actions.
• Up-to-date with the latest trends and best practices in SEO and SEM.
• Must possess knowledge of experience in design, brand development, interactive commerce, social platforms and the creative/design process.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Comfortable analyzing high volumes of data on a daily basis.
• Ability to prioritize/re-prioritize multiple projects and/or deadlines in a fast-paced and constantly shifting work environment.
• Highly organized and attentive to detail.
• Experience with A/B and multivariate experiments.
• Proven SEM experience managing PPC campaigns.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• Understanding of search engine algorithms and ranking methods.
• In-depth experience with website analytics tools and SEO industry programs (e.g. Google Analytics, Adobe Analytics etc.).