Social Media Analyst at Lonadek

Job Description

• Make a minimum of three (3) posts a day on each social media handle according to the approved timelines (Monday to Sunday)
• Write, edit, and publish engaging posts for various social networks, including Facebook, Twitter, LinkedIn, Instagram, Eventbrite, and other online social platforms
• Respond to questions and comments on our social media pages in a timely and accurate manner
• Network with clients and industry professionals by tagging them on posts and commenting on their posts (a minimum of 2 (two) clients and 2 (two) industry experts
• Select and propose appealing images and videos to complement the text
• Update our social media pages with compelling company and industry news
• Track and report on social media insights (traffic, engagement, shares, conversion rates)
• Provide constructive criticism to the content creator and webmaster to help them make improvements
• Write brilliant and engaging blog posts for our website and email marketing efforts
• Create a quarterly schedule for all posts going on social media including training and all approved activities (Timeline: 2nd week of the 1st Month in a quarter)
• Have an up-to-date Social Media monthly calendar plan (Last week of the preceding month)

Qualifications

• Bachelor’s degree in communications or related field
• 3 –5 years post NYSC proven work experience as a Social Media Copywriter or similar role, including previous roles in public relations, journalism, or marketing communications
• Hands-on experience using various social media platforms to advertise
• Solid knowledge of Sales-centric copy-writing, SEO, keyword research, and analytics tools (e.g., Google Analytics)
• Familiarity with organic and paid online advertising
• Basic knowledge of creating web content (text, canvas images, and simple video editing)
• Experience with social media analytics, including Google Analytics and Facebook Insights
• In-depth working knowledge of Facebook, Twitter, Instagram, YouTube, Pinterest, and Google+
• Excellent written and spoken communication skills
• Good interpersonal skills; Pro-active instincts; Good communication skills; poise and self-confidence; Computer application skills: [MS Office suite] 
• Basic knowledge of Photoshop
• Knowledge of UI/UX
• Knowledge of Oil and Gas industry - desirable