Social Media Coordinator at Phillips Consulting

ROLE PURPOSE STATEMENT: 

This role will oversee the organisation's social media resources. The Social Media Coordinatorwill establish the organisation's social media contents, vision, strategies, and plans for online growth. They will supervise the Photography, Content creator and editor, Engagement Officer and Live Stream Hosts.

The role will focus on maintaining and improving the organisation's social media content and online presence.

The aim is to ensure that these functions are carried out effectively and efficiently, in harmony, and accordance with applicable statutory regulations, the organisation’s operational standards, and policies.

MAIN ACCOUNTABILITIES:

• Manages messaging on the church’s social media platforms (Facebook, Twitter, Instagram).
• Social media management for the organisation.
• Creates an overall plan for weekly services and events of the organisation.
• Develops a creative visual approach and develop the written content and language that represents organisation’s mission, vision and values.
• Interacts with the audience in the live stream chat on Instagram, Facebook and YouTube during each service by greeting online viewers, asking open-ended engagement questions, providing links and contact information when necessary, monitoring chats for inappropriate posts, responding to sensitive comments, providing the necessary information to the prayer ministry, new member and invitation teams, and ministers when someone comes forward in the chat.
• Coordinates with the Audio-visual team to create the visual elements for each campaign/post that best reflects the organisation's expression.
• Coordinates with the General Overseer on his weekly/regular posts from his account.
• Works closely with the Content and Media Team on Sundays to capture weekly activities and create posts to reflect sermon/service themes and highlights.
• Works to create a cohesive plan for church events and weekly communications that provide clear messages using social media to communicate organisation’s mission, vision, and values.
• Develop an ongoing social media calendar.
• Develops various types of posts and a plan to execute them.
• Measures and tracks analytics and goals weekly.
• Captures engaging pictures to be used for all church posts.
• Works closely with the Audio-Visual Team to create supporting videos to be paired with the copy for each post.
• Engages with existing and new social media platforms to maximise use on each one.
• Develops best practices for growth and development.

OTHER REQUIRED COMPETENCIES

• Strong planning skills with a marketing/communications emphasis.
• Time management.
• Leadership abilities with demonstrated oral and written communication capability.
• Analytical skills.
• Ability to communicate with all levels of the organisation’s membership and workers.
• Solid knowledge of SEO, keyword research and Google Analytics.
• Photography skills and ability to use phones to create videos for posts.
• Knowledge of social media channels.

KEY PERFORMANCE INDICATORS(KPIs)

• % quality pictures.
• % Brand awareness.
• % Increase in traffic on social media platforms.
• % engagement posts.
• Number of reach, followers, comments, shares, save/profile visits, post reactions on social media pages (impressions & engagement level).
• % team bonding and appreciation efforts.
• % team training achieved bi-annually.
• % delivery from all team members within the unit

KEY INTERFACES INTERNAL:

• Audio Visual Team.
• Content & Media Team.
• Resident Pastor.
• Head of Programs.

EDUCATION, EXPERIENCE & TECHNICAL SKILLS

• A Bachelor’s degree in any discipline.
• At least 5 years experience in a similar role and a minimum of 2 years experience in a supervisory function.
• Basic understanding of Marketing/Advertising/Communications and how this is expressed through social media.
• Must be an active Church member with a strong growing relationship with God.