Social Media Executive at HRLeverage Africa

Job Description

• The position holder will be responsible for managing compelling content across various social platforms to engage target audience and drive brand awareness.
• He/she will collaborate closely with the marketing team, and will contribute to the organisation’s online presence and channel growth.

Responsibilities

• Develop and implement effective social media strategies aligned with the company's goals and target audience.
• Schedule, and publish engaging content across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.
• Monitor social media channels for trends, insights, and conversations relevant to the industry and brand.
• Interact with followers, respond to comments, messages, and facilitate discussions to foster a positive online community.
• Collaborate with graphic designers and content creators to produce high-quality visual and written content.
• Utilize social media management tools to schedule posts, track performance metrics, and analyse campaign effectiveness.
• Stay up to date with the latest social media trends, tools, and best practices to continually enhance the company's social presence.
• Plan and execute social media ad campaigns to increase reach, engagement, and conversions.

Requirements

• Bachelor's Degree in Marketing, Communications, or a related field.
• Experience of 6+ years in an online travel Agency or ecommerce industry
• Proven experience in managing social media platforms and creating engaging content.
• Proficiency in using social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
• Strong understanding of social media platforms' algorithms, features, and trends.
• Creative mindset for content creation.
• Ability to analyze data and derive insights to optimize social media strategies.
• Familiarity with basic graphic design principles.
• Up-to-date with the latest industry trends and digital marketing techniques.
• Highly organized, detail-oriented, and capable of managing multiple tasks.
• Strong interpersonal skills and the ability to work collaboratively within a team.