Social Media Strategist at Grazac

About this role

• Social media strategist oversees the company’s interactions with the public by implementing content strategies on social media platforms.
• Duties include analyzing engagement data, identifying trends in customer interactions, and planning digital campaigns to build community online.
• You will be responsible for creating original text and video content and managing posts on Instagram, Twitter and Linkedin.
• As a strategist, we expect you to be up-to-date with the latest digital technologies and social media trends.
• You should have excellent communication skills and be able to express our company’s views creatively. Ultimately, you should be our voice to the general public and communicate our views

What you will do

• Create high-engaging content, including text posts, videos, articles, blogs, and images for use on social media platforms.
• Crafting emails to build a conversation with our email audience and increase the activeness of our online community (via emails)
• Leverage on trending topics to promote our offers in Grazac
• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities
• Create and update content calendars that balance the need for product promotion, user education, brand building, and fan engagement and growth.
• Developing and implementing new social media strategies and campaigns
• Create actionable plans to both grow and maintain followers through popular social media platforms such as Twitter, Instagram, YouTube, and LinkedIn
• Keeping track of data and analyzing the performance of social media campaigns
• Scheduling social media posts using applications such as Hootsuite, Buffer, etc
• Perform research on current benchmark trends and audience preferences. Be ahead of the curve for all the viral trends

Requirements and Skills

• Proven work experience as a Social media strategist or Social media manager
• Hands on experience using social media for brand awareness
• Understanding of SEO and web traffic metrics
• An ability to identify target audience preferences and build content to meet them
• Familiarity with web design and publishing
• Excellent multitasking skills
• Strong written and verbal communication skills
• High level of creativity

Nice to have

• Strong Storytelling skills
• Volunteering experience
• Knowledge of trending tech skills
• Passion for for edtech startup