Jobs at Welcome2Africa

JOB OVERVIEW:

• The Branding Officer plays a pivotal role in developing, maintaining, and elevating the company's brand identity across various mediums.
• This role involves designing marketing materials, crafting brand strategies, and contributing to the company's overall brand development and recognition on a global scale.

KEY RESPONSIBILITIES:

Design Creation:

• Develop visually appealing designs for flyers, social media posts, videos, logos, presentations, PDFs, branding of merchandise, posters, banners, backdrops, websites, and infographics.
• Ensure that all designs align with the company's brand guidelines and messaging.

Brand Strategy:

• Collaborate with the marketing and creative teams to create comprehensive brand strategies that resonate with the target audience and align with business goals.
• Continuously innovate and refresh branding materials to maintain relevance in the market.

Company Branding:

• Contribute to the overall development, recognition, and growth of the company's brand worldwide.
• Ensure consistent branding across all touchpoints and channels.

Content Creation:

• Create engaging and compelling content that reflects the brand's tone, values, and identity.

Collaboration and Coordination:

• Collaborate with cross functional teams to execute branding initiatives effectively.
• Coordinate with external agencies or freelancers for specialized branding projects, if required.

Market Research:

• Conduct market research and analysis to identify trends, competitors' strategies, and consumer preferences.
• Use insights to refine and optimize branding strategies.

Brand Communication:

• Craft messaging strategies and narratives that reinforce the brand's positioning and values.
• Ensure brand communication consistency across all platforms.

Qualifications and Skills:

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
• Demonstrated experience of at least 3 years in a similar role, showcasing a robust portfolio encompassing branding and design expertise.
• Proficiency in web development, UI/UX, and familiarity with platforms such as WordPress and Wix.
• Mastery of graphic design software including Adobe Creative Suite, Canva, Photoshop, PowerPoint, and CorelDraw.
• Profound comprehension of branding principles, design aesthetics, and current industry trends.
• Strong aptitude for creative and innovative thinking, enabling the development of unique solutions.
• Exceptional communication skills and a collaborative approach to work effectively within teams.
• Capability to thrive in a fast paced environment, efficiently handling multiple projects concurrently.
• Possession of a strategic mindset coupled with meticulous attention to detail.

Additional Notes:

• This role may require occasional travel.
• Portfolio submission may be requested during the application process.

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Job Overview

• The Programs and Events Manager will lead the strategic design and execution of programs and events aimed at achieving organizational goals.
• This role requires exceptional leadership abilities to manage a team effectively, plan and execute events that align with program objectives, maintain client relationships, and ensure the success of each event.

Key Responsibilities
Program and Event Planning:

• Lead the design and development of programs and events aimed at achieving organizational objectives, focusing on sectors such as agribusiness, maritime, and trade.
• Ensure the alignment of events with program goals and client needs.

Team Leadership and Coordination:

• Effectively lead and mentor a team responsible for executing programs and events.
• Delegate tasks efficiently, provide guidance, and foster a collaborative team environment to ensure successful event execution.

Client Relationship Management:

• Manage client relationships, ensuring alignment with key performance indicators (KPIs), deliverables, validation, and feedback requirements.
• Maintain regular communication with clients to understand their needs and ensure satisfaction.

Strategic Planning and Administration:

• Plan and administer all project related activities, including finalization, organization, budgeting, and reporting.
• Develop weekly work plans, oversee their implementation, and ensure completion.

Stakeholder Engagement and Partnership Development:

• Develop stakeholder maps for each program and maintain an updated stakeholders and partners database.
• Collaborate with various stakeholders including government agencies, donors, private firms, and international organizations to facilitate partnerships aligned with trade and investment in Africa.

Event Monitoring and Evaluation:

• Track, monitor, and evaluate program and event metrics to ensure milestones are achieved in line with budget and timeline perspectives.
• Identify areas for improvement and share best practices to enhance future event success.

Collaboration and SOP Implementation:

• Collaborate with other departments to ensure seamless coordination and execution of programs and events.
• Implement and monitor Standard Operating Procedures (SOPs) for all program activities.

Sales, Repeat Customers, and Success Metrics:

• Ensure the success of events by focusing on sales, customer satisfaction, and the overall success of each program. Foster repeat customer engagement.

Job Requirements

• Bachelor's Degree or equivalent experience in Finance, Business, Financial Inclusion.
• Minimum four (4) years of relevant experience in event management, with a focus on agribusiness, agri-finance, and agriculture value chains, Trade and investment particularly in Nigeria.
• Proven leadership in managing multiple projects concurrently and leading teams toward program goals.
• Demonstrated innovation, problem solving, and decision making skills.
• Excellent written and verbal communication skills for effective presentation and client interaction.
• Strong self-drive, curiosity, ability to prioritize, work independently, and manage time effectively.