Branding Associate at Welcome2Africa

JOB OVERVIEW:

• The Branding Officer plays a pivotal role in developing, maintaining, and elevating the company's brand identity across various mediums.
• This role involves designing marketing materials, crafting brand strategies, and contributing to the company's overall brand development and recognition on a global scale.

KEY RESPONSIBILITIES:

Design Creation:

• Develop visually appealing designs for flyers, social media posts, videos, logos, presentations, PDFs, branding of merchandise, posters, banners, backdrops, websites, and infographics.
• Ensure that all designs align with the company's brand guidelines and messaging.

Brand Strategy:

• Collaborate with the marketing and creative teams to create comprehensive brand strategies that resonate with the target audience and align with business goals.
• Continuously innovate and refresh branding materials to maintain relevance in the market.

Company Branding:

• Contribute to the overall development, recognition, and growth of the company's brand worldwide.
• Ensure consistent branding across all touchpoints and channels.

Content Creation:

• Create engaging and compelling content that reflects the brand's tone, values, and identity.

Collaboration and Coordination:

• Collaborate with cross functional teams to execute branding initiatives effectively.
• Coordinate with external agencies or freelancers for specialized branding projects, if required.

Market Research:

• Conduct market research and analysis to identify trends, competitors' strategies, and consumer preferences.
• Use insights to refine and optimize branding strategies.

Brand Communication:

• Craft messaging strategies and narratives that reinforce the brand's positioning and values.
• Ensure brand communication consistency across all platforms.

Qualifications and Skills:

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.
• Demonstrated experience of at least 3 years in a similar role, showcasing a robust portfolio encompassing branding and design expertise.
• Proficiency in web development, UI/UX, and familiarity with platforms such as WordPress and Wix.
• Mastery of graphic design software including Adobe Creative Suite, Canva, Photoshop, PowerPoint, and CorelDraw.
• Profound comprehension of branding principles, design aesthetics, and current industry trends.
• Strong aptitude for creative and innovative thinking, enabling the development of unique solutions.
• Exceptional communication skills and a collaborative approach to work effectively within teams.
• Capability to thrive in a fast paced environment, efficiently handling multiple projects concurrently.
• Possession of a strategic mindset coupled with meticulous attention to detail.

Additional Notes:

• This role may require occasional travel.
• Portfolio submission may be requested during the application process.