Career Opportunities at National Lottery Nigeria

JOB OVERVIEW:

National Lottery Nigeria is seeking an experienced, dynamic and results-driven Media/Marketing Manager to join our team. The ideal candidate will have a proven track record in media communications and marketing, with experience in gaming, telecommunications, or related technology fields. This role involves developing and executing comprehensive media and marketing strategies to drive brand awareness, leading up to sales conversion, and revenue generation.

KEY RESPONSIBILITIES:

Leadership and Management:

• Lead and manage a high-performance team, set goals, delegate tasks, and provide performance feedback.
• Build strong relationships with internal and external stakeholders, including media personnel, studio staff, and the press.

Strategic Planning and Budgeting:

• Develop and implement comprehensive media and marketing strategies aligned with business goals.
• Analyse market trends, competitor activity, and audience needs.
• Develop and manage marketing budgets, tracking and measuring campaign success using KPIs.
• Implement cost-effective marketing initiatives that deliver a strong ROI.
• Maximize impact through efficient budgeting and resource allocation.
• Find alternative solutions and maximize existing resources.

Marketing Expertise:

• Utilize knowledge of traditional and digital marketing channels, including social media, content marketing, public relations, advertising, SEO, and SEM.
• Execute integrated marketing campaigns across multiple channels.

Partnership & Relationship Building:

• Identify and develop strategic partnerships with media outlets, influencers, and relevant organizations.
• Secure mutually beneficial partnerships and maintain strong connections with partners.

Content & Communication:

• Draft compelling and newsworthy press releases and other communication materials.
• Provide content direction for various media channels (social media, website, blog).
• Create or identify high-quality content that resonates with specific audiences.
• Write Scripts for publications, and content calendars
• Contribute to the company’s medium blog for on-page and off-page optimization.
• Write compelling and engaging copy for various digital marketing materials.
• Using UX writing skills to improve user experience by providing precise and concise copy that guides users through our products.

Creative Management & Agency Relations:

• Draft and review creative materials for advertising campaigns and social media content.
• Manage relationships with external agencies (e.g., advertising agencies, public relations firms) to ensure high-quality work within budget and deadlines.

Media Relations and Communication:

• Liaise with traditional and new media outlets to enhance brand awareness and growth.
• Develop and maintain positive relationships with journalists, press representatives, and influencers.
• Craft press releases, media pitches, and other communication materials.
• Manage crisis communication and media management.

Event Planning and Management:

• Utilize events to generate brand awareness, create buzz, and achieve marketing objectives.
• Capture valuable audience data and track event success using relevant metrics.

Good Causes Coordinator:

• Align good causes initiatives with the company’s marketing goals.
• Develop and implement cause-related marketing campaigns that generate awareness and support for worthy causes.
• Identify and develop strategic partnerships with non-profit organizations and social impact initiatives.
• Manage cause-related marketing campaigns from inception to execution, ensuring they meet both marketing goals and social impact objectives.

REQUIREMENTS

• BSc/MBA in Marketing, Advertising, Media Business Administration, or a related field.
• Resident in Abuja, and available for on-site job.
• Minimum of 6 years of experience in Media/Marketing in Telecommunications, Gaming/Betting, or an Advertising Agency.
• Strong business acumen and understanding of the lottery industry.
• Proficiency in digital and traditional marketing.
• Experience in brand management and storytelling.
• Project management skills to oversee multiple marketing initiatives simultaneously.
• Data analysis and reporting skills to track and measure marketing performance.
• Budget management and negotiation skills.
• Adaptability and willingness to learn new technologies and trends in the marketing landscape.
• Existing relationships with media outlets and PR influencers are an added advantage.
• Aptitude for technical understanding of products.
• Experience in crisis communication and media management.
• Excellent oral and written communication skills.
• Strong people management skills.
• Professional presentation skills.
• Excellent analytical skills and attention to detail.
• Collaborative approach to problem-solving.
• Ability to prioritize and multi task effectively.

go to method of application »

JOB OVERVIEW:

We are seeking an experienced Digital Marketing Executive to join our dynamic marketing team at National Lottery Nigeria. This role involves managing digital marketing channels, planning and executing digital campaigns, determining target audience preferences, forecasting campaign responses, and assisting in the formulation of strategies to build a lasting digital connection with players and customers. The ideal candidate will make informed digital marketing decisions to drive lead conversion and sales.

KEY RESPONSIBILITIES

Campaign Management:

• Develop and manage digital marketing campaigns.
• Plan and manage social media platforms.
• Create and execute email-based marketing campaigns.
• Manage PPC campaigns on various platforms including Google Ads, Meta Ads, and Medium.
• Create anticipation around weekly live draws and increase visibility
• Execute SMS marketing campaigns to engage and retain players/customers

Content Creation and Optimization:

• Develop compelling visual content for online campaigns.
• Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, and Google My Business.
• Edit and post content, videos, graphics, and images on online sites.
• Write Scripts for publications, and content calendars
• Contribute to the company’s medium blog for on-page and off-page optimization.
• Write compelling and engaging copy for various digital marketing materials.
• Using UX writing skills to improve user experience by providing precise and concise copy that guides users through our products.

SEO and Website Management:

• Work on SEO (Search Engine Optimization) of website pages.
• rack website traffic flow and provide internal reports regularly.
• Optimize website performance to improve user experience and drive lead generation.
• Conduct on-site and off-site analysis of players/customers across various platforms.

Partnership & Relationship Building:

• Identify and develop strategic partnerships with media outlets, influencers, and relevant organizations.
• Secure mutually beneficial partnerships and maintain strong connections with partners.

Social Media and Community Engagement:

• Manage the social media community and engage with the audience.
• Create a social media marketing strategy and campaign by developing content ideas, budget planning, and implementation schedules.
• Promote the brand’s products and services on various social media channels.
• Optimize company pages with each social media platform to increase content visibility.

Data Analysis and Reporting:

• Prepare accurate reports on marketing campaign performance.
• Evaluate important metrics that affect website traffic, service quotas, and target audience.
• Measure site traffic, identify and evaluate new technologies, and optimize marketing campaigns using web analytics tools.
• Compile performance reports using Google Analytics.
• Prepare and present monthly/quarterly reports to Management.

Strategic Development:

• Assist in the formulation of digital marketing strategies to build a lasting digital connection with customers.
• Brainstorm new and innovative growth strategies with the team.
• Conduct market research and competitive analysis to identify industry trends and new growth opportunities.

Job Requirements

• Bachelor's degree in a relevant field.
• 4+ years of experience in digital marketing, experience in Gaming/Betting Industry is an added advantage.
• Resident in Abuja, and available for on-site job.
• Strong knowledge of digital marketing, including SEO, SEM, PPC, Google Ads, email marketing, and social media.
• Proficient in content creation, content calendar management, and content marketing.
• Ability to drive brand awareness and generate leads through various digital channels.
• Experienced community manager with excellent social media skills.
• Strong copy-writing skills, and the ideal candidate must be tech-savvy
• Proficient in executing SMS marketing campaigns.
• Strong analytical skills and experience with web analytic tools such as Google Analytics.
• Excellent communication and teamwork skills.