Job Vacancies at Innov8 Hub

Who are we Looking for?

• We are looking for an experienced content and marketing lead who will work collaboratively across the business function and with key internal and external stakeholders to develop and implement content marketing and consumer communications strategies and deliver profile-raising campaigns.
• This role will drive awareness, interest, and excitement for our mission, services, projects and products through proactive communications, content and events efforts.

Responsibilities

• Content and Communication Strategy: develop the consumer-oriented, lifestyle media and content strategy to deliver omnichannel communications campaigns which address key business, consumer segment and brand needs.
• Content Creation and Deployment: own and lead the deployment of consumer-facing content and communications campaigns to maximize reach and improve ROI.
• Content Calendar: collaborate with the brand team to create a content and communications calendar that is aligned to the annual brand calendar
• Secures Opportunities: Identifies, partners with/curate unique opportunities and events to profile our clients'/partners' products in an experiential way to generate exposure for Innov8.
• Media Engagement: cultivate, oversee and expand relationships with consumer-facing media to achieve brand profiling and desired positioning.
• Media Plan Deployment: prepare media plans and draft stories/narrative/press releases to address communication priorities and achieve desired brand positioning. This includes planning, buying and deployment of media amplification.
• Digital communications: Work and liaise closely with internal teams to ensure correct news and regular content updates. Utilize the website as a key communication tool to support content marketing. Utilize SEO, amplification and programmatic, within regulatory parameters, to improve website traffic generation leading to improved awareness and understanding of metrics and website lead generation.
• Reporting: Record and analyze data to track progress against key metrics and prepare relevant reports.
• Budget Management: Manage the content marketing and communications budget to deliver the business KPIs.

Qualifications

• Degree or equivalent in Brand Marketing, Communications or relevant study
• Experience in Brand / Digital / Content Marketing, Communications / PR, Account management/ Program Management at an agency or in a corporate setting
• In-depth experience in managing brands and executing communications campaigns across different channels
• Familiar with B2B and B2C marketing.
• Skilled in writing campaign plans for short- and medium-range programs to engage journalists, bloggers and broadcast media in co-creation of stories with solid experience of creative storytelling, developing, pitching and securing stories
• Familiar with harnessing traditional and social media outlets to promote consumer messages for products and brands
• Ability to work cross-functionally and with external agencies to build strong working relationships and manage/deliver communications campaigns
• Proficiency in English with superior written and oral communication skills
• 5 years of experience as a manager in Content Production or Marketing Communications
• Excellent storytelling and verbal communication skills
• Knowledge of CRM software and social media monitoring tools.

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REQUIREMENTS

Front-end technology:

• Expertise in front-end technologies, including JavaScript, CSS3, HTML5, and third-party libraries such as React JS, Angular, jQuery, and LESS.

Development languages:

• Knowledge of server-side programming languages including Net, Java, Ruby, and Python.

Database and cache:

• Familiarity with DBMS technology, including SQL Server, Oracle, MongoDB, and MySQL, and caching mechanisms such as Redis, Memcached, and Varnish.

Basic design ability:

• Knowledge of UI/UX and basic prototype design.

Server:

• Experience working with Nginx or Apache servers with a solid background in Linux

SKILLS AND COMPETENCIES

• Ability to interface with other departments in the company to ensure effective communications of new product development and continuous engineering activities
• Ability to thrive in a cross-functional and cross-cultural work environment.
• Excellent written and verbal communication skills – must be able to interface successfully with other engineers and non-technical personnel.
• Good project management skills including developing project plans and timelines, and tracking project progress.
• Ability to rapidly learn new concepts with little or no supervision.

EDUCATION AND EXPERIENCE

• Bachelor's Degree in Computer Engineering, Computer Science, or any accredited Software Design degree.
• Minimum of 2 years experience