Job Vacancies at Pandora Agency Limited

Job Description

• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
• This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
• Editorial requirements include basic SEO understanding, content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
• Measurement and optimization of the program will be required on a regular and ongoing basis
• Integration of content programs with brand campaigns to drive the brand to demand.
• Executive presentations on the program approaches and results will be required.
• Research industry-related topics (combining online sources, interviews and studies)
• Write - taking into consideration all writing pros and cons- content to promote all assigned portfolios.
• Prepare well-structured Content for print, digital and other content Management Systems
• Proofread before publishing
• Conduct simple keyword research and use SEO guidelines to increase website traffic and or other platform traffic
• Identify the target audience’s content needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone)

Requirements

• 2 - 3 years hands on experience as a Content Writer/Strategist
• Familiarity with measuring performance of Content
• Ability to take Initiative
• Great Research Skills

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Job Description

• Study design briefs and determine requirements
• Schedule projects and define budget constraints
• Conceptualize visuals based on requirements
• Prepare rough drafts and present ideas
• Develop illustrations, logos and other designs using software or by hand
• Use the appropriate colours and layouts for each graphic
• Work with copywriters and creative director to produce the final design
• Test graphics across various media
• Effectively deployed creative strategies with little supervision
• Amend designs after feedback
• Ensure final graphics and layouts are visually appealing and on-brand

In addition:

• At least 2 years of experience in creating visual designs (Still & Motion)
• Proven graphic designing experience
• MUST have a flair for VIDEO and Anime creation.
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, Dreamweaver, Photoshop)
• A keen eye for aesthetics and details
• Excellent communication skills
• Ability to work methodically and meet deadlines.
• You pay strong attention to detail and have a keen eye for esthetics
• You have excellent communication skills and can clearly articulate your ideas, designs, and suggestions
• You are a strong team player who can collaborate effectively with different stakeholders.

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Job Description

• You are to identify target audience and grow email lists of accounts as assigned.
• You are to design and implement direct email marketing campaigns
• You are to proofread emails for clarity, grammar and spelling
• You are to ensure mobile-friendly email templates
• You are to write newsletters including all company updates
• You are to upgrade email templates using graphics, personalization and advanced features
• You are to ensure prompt and accurate communication with clients via email to minimize unsubscribes
• You are to create email databases for lead generation
• You are to analyze campaign performance and suggest improvements
• You are to report on sales revenue generated from email marketing efforts
• You are to ensure emails follow industry policies and best practices
• Creation of content for accounts assigned 

In addition:

• Proven work experience as an Email marketing manager or Digital marketing specialist
• Experience in content creation and content writing
• Hands on experience with HTML and content management systems
• Strong understanding of email marketing tools 
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field