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  • Posted: Mar 7, 2022
    Deadline: Mar 18, 2022
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    First Bank of Nigeria Limited (FirstBank) is Nigeria’s largest financial services institution by total assets and gross earnings. With more than 10 million customer accounts, FirstBank has over 750 branches providing a comprehensive range of retail and corporate financial services. The Bank has international presence through its subsidiaries, FBN Bank ...
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    Marketing Services Coordinator, Creative / Illustrator

    Job Objective(S)

    • To produce creative designs that communicate the group’s and bank’s product and corporate messages in line with brand guidelines and policies to ensure brand consistency across all touchpoints.
    • To develop concept, strategy and provide direction for the executing briefs

    Duties & Responsibilities

    • Serve as the alternate (in-house) creative force for major internal and external advertising and communications digital campaigns, ensuring the Banking Group are not totally dependent on external Agencies and consultants for its advertising and communications needs.
    • Software proficiency: Adobe Photoshop, Adobe Illustrator, Zbrush, Autodesk Maya, Toon Boom Harmony. CorelDraw, Photoshop, Microsoft Office - Microsoft Excel, Word, PowerPoint
    • Specialties in these areas will be an added advantage: Art Directing, App + UI Design, Logo Design, Illustration, Infographics, Animation (2D / 3D),s Videography
    • Supporting in updating the Group’s and Bank’s Corporate Identity/Brand Style Guide and ensuring that it is adhered to across ALL touch points
    • Develop internal and external advertising and communications materials for major corporate, product and subsidiary briefs that require urgent execution such as:
      • Infographics
      • Illustrations
      • Cartoons
      • Animations
      • Videos / Skits
      • Eflyers
      • HTML
      • Desktop and screen savers
      • Social media adaptations
      • Roll up, Portal & Website Banners
      • Inbranch Posters
      • DeadMan door designs
      • ATM Branding (screen, shield, designs)
      • Merchandise designs for events and the brand shop
    • Develop creatives that suit brief and digital content calendar through sketches or 'storyboards' or 'roughs' or 'scamps' (print) to communicate ideas
    • Regulating and upgrading corporate and visual look and feel of the brand across all social media platforms.
    • Innovatively redefine a design brief within the constraints of cost and time using appropriate tools.
    • Assist external design and production consultants in the development of visuals and brand collaterals, ensuring that the finer points of the brand’s Corporate Identity system, conventions and protocols are strictly adhered to.
    • Source, maintain and manage an image bank for use advising on image use rights and obligations, expiration timelines and purchase costs and conditions.

    Job Requirements
    Education:

    • Minimum Education: Degree / Higher Diploma in Fine and Applied Arts, Architecture, Engineering, Social Science or related discipline will be preferred
    • Higher degrees (MBA)/professional Certification will be an added advantage 

    Minimum Experience:

    • 4 years working experience with a minimum of 2 years’ cognate experience in a leadership role in the area of arts.
    • Knowledge of Brand Architecture, CI, Project management, Stakeholder management.

    Proficiency in CorelDraw, Photoshop, Microsoft Office - Microsoft Excel, Word, PowerPoint:

    • Ability to work with minimal supervision.

    Software Proficiency:

    • Adobe Photoshop, Adobe Illustrator, Zbrush, Autodesk Maya, Toon Boom Harmony.

    Specialties in these areas will be an added advantage:

    • Art Directing, App + UI Design, Logo Design, Illustration, Infographics, Animation (2D / 3D),s Videography

    go to method of application »

    Senior Market Service Coordinator, Corporate Responsibility & Sustainability

    Job Objective(s)

    • To support the team in implementing the Group’s Corporate Responsibility & Sustainability (CRS) proposition and initiatives
    • To coordinate the process of data gathering for the production of the Group’s Corporate responsibility & sustainability report; ensuring it meets global best practice and standards

    Duties & Responsibilities

    • Support the Unit Head to drive the implementation of the Group’s CRS Initiatives working towards possible cost and sustainability savings.
    • Work with Group and business functions to align the sustainability agenda with business goals, as well as ensuring adherence to global best practices.
    • Support the team in external and internal stakeholder engagement in delivering to the Group CRS agenda. The stakeholders include staff, government, community leaders, NGOS, Media and corporate entities. 
    • Conduct research into corporations, non-profits and competitors to keep the Bank abreast of Corporate responsibility and sustainability trends by using a range of different methods.
    • Ensure effective communication with all project stakeholders to ensure they are fully updated with the project’s progress.
    • Work with Unit head, ensure compliance with the CRS and other sustainability policies through cross functional engagement with all departments working with business heads to lead effective stakeholder engagement programmes.
    • Guide and direct vendors and third parties in achieving FirstBank’s social investment

    Objectives

    • Coordinate implementation of the Bank's financial literacy programs spread across secondary schools in Nigeria.
    • Preparation of Sustainability reports- in line with global reporting standards to national and global regulatory bodies.
    • Review and recommend incoming proposals that identify with the Bank's social causes for support thereby strengthening relationships.

    Job Requirements
    Education:

    • Minimum Education: A minimum of First Degree in Social Sciences including International Relations; Corporate Sustainability or related disciplines. A legal background is an added advantage.

    Experience:

    • Minimum experience: 7-10 years significant experience to include the Not-for-Profit sector; Banking; or Telecommunications sectors is required

    go to method of application »

    Team Member, Market Service Executive: Mobile, App & SEO Specialist

    Job Objective(s)

    • Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/webpages on all major search networks. Manage execution of paid search campaigns
    • Responsible for creating, maintaining and implementing the source code to develop mobile apps and programs that meet the needs and requirements of the clients using the computer programming languages.

    Duties & Responsibilities

    • Develop adaptive webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
    • Perform routine troubleshooting of the mobile sites and Apps to resolve identified issues
    • Conduct routine test on mobile sites and Apps content to ensure clear display and fast page loading times.
    • Work closely with computer analysts and engineers in applying the various languages for creating and developing the mobile Apps.
    • Design prototype applications, provide the unit structure and help the application development team or stakeholders in the plans.
    • Test built Apps and following due diligence in trademarking and placement in mobile App stores
    • Ensure all App stores vetting process are followed
    • Work with the strategy and campaign management team leads and Digital Lab department to ensure all App are well advertised and used
    • Advise and implement necessary mobile sites and Apps security standards.
    • Develop reports for relevant stakeholders describing usage rates and engagement levels
    • Resolve reported content issues
    • Resolve all issues identified from Crawling Information tool and fix all broken links
    • Upload and remove digital content on site and Apps as required
    • Maintain and manage relevant software and ensure they are u to date per time
    • Identify and recommend improvement opportunities for FirstBank’s, Groups and FBNHoldings mobile sites and Apps
    • Regular site audits and vulnerability checks
    • Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
    • Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
    • Work with agencies to execute and optimize paid search campaigns
    • Support in campaign planning
    • Perform A/B test for landing pages, messaging and multiple user experiences
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

    Job Requirements
    Education:

    • Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
    • A Degree in Computer Science or Information Systems puts a candidate leaps and bounds ahead of the other job applicants.
    • Digital Marketing certification will be an added advantage
    • Professional certifications in related field.

    Experience:

    • 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
    • Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist
    • Good understanding of mobile app ecosystem – Android, iOS, Blackberry, Windows phone, Symbian is required
    • Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage
    • Demo of Apps built (if any) will be an added advantage.

    go to method of application »

    MSC Digital Platforms Management Officer

    Job Identification: 480

    Job Objective(s)

    • Responsible for maintaining websites. Oversee the build and management of webpages, landing pages and microsite. Ensure sites are functioning properly and are available to users. Tests speed of access and improves upon loading speed.
    • Responsible for managing all SEO activities such as link building and keyword strategy to increase rankings of website/webpages on all major search networks. Manage execution of paid search campaigns

    Duties & Responsibilities

    • Oversee the development of webpages, landing pages, microsite etc. for digital marketing campaigns in line with defined brand guidelines
    • Ensure routine troubleshooting of the website and resolve identified issues
    • Ensure routine test on website content to ensure clear display and fast page loading times.
    • Work with the Web design master and Mobile / App / SEO team to ensure that are adaptable and best practices are implemented on developed webpages, microsites etc.
    • Advise and implement necessary website security standards.
    • Develop reports for relevant stakeholders describing usage rates and engagement levels.
    • Resolve reported content issues.
    • Drive and resolve all issues identified from Crawling Information tool and fix all broken links.
    • Ensure upload and removal of digital content on website as required
    • Maintain and manage webmaster software.
    • Identify and recommend improvement opportunities for FirstBank’s website
    • Regular site audits and vulnerability checks.
    • Ensure relevant tools for optimizing sites are deployed are used, also ensure search engines show bank owned sites for selected queries.
    • Manage internal and external link details to ensure a good amount of links are pointing to bank owned sites (backlinks) for listing on top of the search results.
    • Work with agencies to execute and optimize paid search campaigns
    • Support in campaign planning.
    • Perform A/B test for landing pages, messaging and multiple user experiences
    • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
    • Oversee the deliverables of the Web design master and any other function that may be required.

    Job Requirements
    Education:

    • Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline.
    • Digital Marketing certification will be an added advantage.
    • Professional certifications in related field.

    Experience:

    • 7+ years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing.
    • Experience in financial services, product management and investment banking/asset management will be an added advantage
    • Certification in related field is an added advantage such as Certified Internet Webmaster (CIW), Java Script Specialist .
    • Work experience in a Digital Lab, FCMG, Telecommunication, IT industry will be an added advantage.

    Certification:

    • Advertising Practitioners Council of Nigeria (APCON)
    • National Institute of Marketing Nigeria (NIMN)
    • Digital Marketing
    • Nigerian Institute of Management (NIM)
    • Chartered Institute of Marketing (CIM)
    • Nigerian Institute of Public Relations (NIPR)
    • Certified Internet Webmaster (CIW)

    Mastery:

    • Java Script Specialist
    • Cascading Style Sheet (CSS)
    • Hypertext Markup Language (HTML)
    • Keywords Everywhere.
    • Any or more of these will be an added advantage

    Tools Required:

    • Social listening tools access such as Hootsuite, Talk Walker, Similar Web, Keyhole, Tweet Reach, Traackr, Onalytica (tracks campaign monitoring / analysis, influencer marketing, brand & event monitoring and market research)
    • Canva, SnapSeed, Poster Maker
    • Knowledge in Structured Query Language (SQL)
    • Infographics
    • Search engine and email marketing.
    • Any or more of these will be an added advantage

    go to method of application »

    TL, Market Service Coordinator, Digital Strategy & Online Media Management

    Job Identification: 479
    Location: Nigeria

    Job Objective(s)

    • Facilitate strategy development and operational planning for the Digital Marketing unit. Oversee the formulation of standards and guidelines in partnership with relevant stakeholders. Provide project management support for digital marketing projects and monitor performance against defined objectives/metrics.
    • Provide multi-channel insights to all digital marketing campaigns and work with Campaign Management Lead and business stakeholders in process of ideating new campaign opportunities. Translate digital marketing campaign objectives into KPI and metrics data and provide report on digital marketing performance.

    Duties & Responsibilities

    • Apply deep knowledge, differentiated points-of-view and rigorous analytics to shape digital marketing strategies and operating models in order to support achievement of defined goals and objectives
    • Work with unit head, Digital Marketing to define and align key metrics/performance indicators to marketing goals and overall business goals
    • Look out for right digital partnerships.
    • Drive innovations and digital partnerships on how to optimize revenue through partnerships, innovations and insights
    • Identify current and future digital marketing opportunities and develop targeted strategic action plan regarding these opportunities
    • Provide trend insights, analytics, and recommended actions for continuously improvement of the Digital Marketing function
    • Drive and manage implementation of approved digital marketing plans/initiatives
    • Manage all digital marketing projects: schedules, data requests, assignments, tasks, and project meetings
    • Works with other teams to develop content strategy, social media strategy, campaign strategy etc.
    • Monitor and report performance of agencies/vendor partners against SLAs
    • Work with key stakeholders to identify and highlight historical insights relevant to new campaign opportunities.
    • Provide report to relevant stakeholders on defined metrics and KPIs in intuitive and formats including improvement recommendations where required
    • Use reporting and analytics toolset to create relevant customer views to support campaign optimization.
    • Assist in metrics definition and formulation
    • Execute research requests and provides insights to support digital marketing activities
    • Manipulate and interpret large data volumes from various internal data sources. Transforms data into actionable insights.
    • Researches and analyzes analytics data to determine trends and identify opportunities for customer growth and digital conversion rate optimization
    • Develops KPI dashboards

    Job Requirements
    Education:

    • Graduate Degree in Marketing, Social Sciences and/or Information Technology or related discipline
    • Professional Diploma in Digital Marketing will be an added advantage or the relevant

    Experience:

    • 7 - 10 years’ experience in marketing communications with at least 3 years’ experience in digital marketing, brand advertising and/or consumer goods marketing. Experience in financial services, product management and investment banking/asset management will be an added advantage
    • Work experience in a Digital Lab, FCMG, TeleComs industry will be an added advantage

    Certification:

    • Advertising Practitioners Council of Nigeria (APCON)
    • National Institute of Marketing Nigeria (NIMN)
    • Certified Facebook Ads Buying Professionals in Africa
    • Certified Google Ads and Digital Sales Specialist
    • Digital Marketing
    • Nigerian Institute of Management (NIM)
    • Chartered Institute of Marketing (CIM)
    • Nigerian Institute of Public Relations (NIPR)
    • Social listening tools access such as Hootsuite, Talk Walker, Similar Web, Keyhole, Tweet Reach, Traackr, Onalytica (tracks campaign monitoring / analysis, influencer marketing, brand & event monitoring and market research)
    • Canva, SnapSeed, Poster Maker
    • Knowledge in Structured Query Language (SQL)
    • Infographics
    • Search engine and email marketing

    go to method of application »

    Junior Marketing Service Executive, Media & External Relations

    Job Identification: 475

    Job Objective(s)

    • Support the Team to deliver corporate, financial and organisational PR activities across the Group businesses to positively enhance its reputation.
    • Support the Team to drive business goals by managing media & external stakeholder relationships as well as implementing crisis communications based on a comprehensive understanding of all media platforms/channels, including digital and social media.

    Duties & Responsibilities

    • Support the team lead in managing day-to-day relations with the media, to include handling media requests, media interviews, preparing of daily media report to the management and promoting news stories;
    • Dissemination of Press Release and photo stories across the media to generate publicity and positioning of the brand.
    • Supports in coordinating media coverage of the bank’s events; press conferences and actions on other strategic communication issues relating to the Management’s public appearances. 
    • Review and memo preparation of proposals on media engagement that promote brand image building and strengthened relationship with the media
    • Support the team in news monitoring and tracking across the print and electronic media.
    • Payment processing to partners and stakeholders.
    • Performs miscellaneous job-related duties as assigned.

    Job Requirements
    Education:

    • Minimum Education: First Degree in Mass Communication, Marketing or related discipline.

    Experience:

    • Minimum: 1 - 3 years significant work experience.

    Method of Application

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