Jobs at ICS Outsourcing Limited

About the job

• The ideal candidate is a motivated, well-organized individual who has a deep understanding of prospecting and developing strong relationships with customers

Responsibilities

Brand Strategy & Positioning:

• Develop and implement a comprehensive brand strategy for the payment solution application in the Nigerian market.
• Establish a unique brand positioning that resonates with the target audience and sets the payment solution apart from competitors.
• Create brand guidelines and ensure consistency across all marketing communications and touchpoints.

Customer Acquisition and Lead Generation:

• Design and execute marketing strategies to acquire new customers and generate leads for the payment solution application.
• Set targets for customer acquisition and lead generation and monitor progress regularly.
• Implement lead nurturing campaigns to convert prospects into active users of the payment solution.

Product Marketing and Promotion:

• Develop product marketing strategies to effectively promote the features, benefits, and value proposition of the payment solution application.
• Create compelling marketing collateral, including product messaging, sales presentations, and demo materials.
• Coordinate product launch activities and promotional campaigns to generate buzz and excitement around the payment solution.

Digital Marketing and Online Presence:

• Develop and execute digital marketing strategies to enhance the online presence and visibility of the payment solution application.
• Utilize various digital channels, including social media, email marketing, content marketing, and search engine optimization (SEO), to reach and engage the target audience.
• Optimize digital marketing campaigns for maximum effectiveness and ROI.

Market Research and Analysis:

• Conduct market research to gain insights into the needs, preferences, and behavior of Nigerian consumers in the FinTech sector.
• Analyze market trends, competitor activities, and regulatory changes to inform marketing strategies and decision-making.
• Utilize data analytics and market intelligence tools to derive actionable insights for marketing planning and optimization.

Campaign Management and Performance Tracking:

• Plan, execute, and manage marketing campaigns across various channels to drive awareness, engagement, and conversions.
• Establish key performance indicators (KPIs) for marketing campaigns and track performance against set targets.
• Monitor campaign metrics and analyze performance data to identify areas for improvement and optimization.

Regulatory Compliance:

• Stay updated on regulatory requirements and compliance standards governing the FinTech industry in Nigeria.
• Ensure all marketing activities and communications adhere to relevant regulations and guidelines.
• Collaborate with legal and compliance teams to mitigate risks and maintain regulatory compliance.

Partnership Alliances:

• Identify potential partners such as banks, merchants, financial institutions, and technology providers that can enhance the reach and functionality of the payment solution application
• Negotiate partnership agreements that align with the company's objectives and facilitate mutual business growth and success.
• Establish and maintain strong relationships with strategic partners, ensuring effective communication, collaboration, and alignment of goals.
• Collaborate with strategic partners on joint marketing initiatives, co-branded promotions, and product integrations to increase brand visibility, user acquisition, and revenue generation.
• Monitor the performance of partnership initiatives, track key metrics such as user acquisition, revenue contribution, and customer satisfaction, and optimize strategies based on performance insights.

Customer Engagement and Retention:

• Develop and implement comprehensive customer engagement strategies to foster loyalty and retention among existing users of the payment solution application.
• Create personalized communication campaigns and initiatives to keep users informed about new features, updates, promotions, and relevant industry news.
• Implement mechanisms for collecting customer feedback, including surveys, feedback forms, and social media listening, and analyze feedback to identify trends, insights, and areas for improvement.
• Monitor customer satisfaction levels and promptly address any issues, concerns, or complaints raised by users to ensure a positive user experience.
• Design and launch reward programs, loyalty schemes, and incentive campaigns to incentivize user engagement, referrals, and repeat usage of the payment solution application.
• Establish key performance indicators (KPIs) for customer engagement and retention, track performance against targets, and continuously optimize strategies based on performance insights to drive long-term user loyalty and satisfaction.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related fieldMBA preferred.
• Proven track record of developing and executing successful marketing strategies in the FinTech or related industry, preferably within the Nigerian market.
• Strong understanding of digital marketing channels and tools, including social media, SEO, SEM, email marketing, and analytics platforms.
• Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas and concepts clearly and persuasively.
• Strategic thinker with a creative mindset and a passion for innovation and continuous improvement.
• High level of integrity, professionalism, and commitment to ethical business practices.

Years of Experience:

• Minimum of 10 years of experience in marketing roles.
• At least 8 years of experience in a leadership or management position.

Relevant Skills:

• Excellent analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions.
• Demonstrated ability to build and manage relationships with internal and external stakeholders, including senior executives, partners, and vendors.
• Strong leadership and team management skills, with the ability to motivate and inspire team members to achieve their full potential.

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Description

• Our client is looking to hire an experienced candidate who will manage her Modern Trade customer accounts.

Responsibilities

• Ensure products are listed, available and well displayed at all modern trade stores in your territory
• Ensure products are well displayed and visible at key areas in all relevant outlets
• Track stock levels and ensure daily/weekly coverage of all stores in your territory
• Create and implement long term growth strategies with the modern trade customers
• Act as a main contact for existing and new customers
• Develop route plans for proper daily coverage of all outlets by self, sales reps and merchandisers
• Developing productive long-term relationships with customers
• Create and submit daily, weekly and monthly reports on the progress of modern trade accounts: sales, visibility, availability, competition activity etc
• Reaching sales targets across all customers
• Implementing a sales strategy across the assigned territory
• Monitor competition activity
• Closely cooperating with other departments involved with your accounts
• Develop in-store visibility plans and follow-up to achieve timely & effective implementation
• Initiate & develop annual marketing/promotion plans across all outlets in the territory.

Requirements

• Degree in Marketing or relevant course
• 5 years’ experience in FMCG Sales
• 3 years’ experience in Modern Trade Sales
• Sales history in soap or body care is a plus
• Track record of working relationships with top retailers in Lagos
• Detail oriented with the ability to generate and analyse reports
• Strong communication and presentation skills
• Self-management skills
• Proven team management and people-management skills
• Strong skills in Microsoft Office, mainly Excel, Word
• Sales and goal-oriented personality
• Self-driven and accountable
• Ability to take initiative and track progress of achievement