Analyst - Campaign Management.Marketing NG at MTN Nigeria

Mission

• Assist in the development, implementation and measurement of various Below The Line (BTL) campaign programmes that focus on customer retention and customer life-cycle management. 
• Also leverage the outbound and inbound channels for campaign execution aimed at reducing churn and increasing customers’ spend.

Description

• Identify opportunities within the base for revenue optimization and campaign management, with the aim of developing relevant programs to address these opportunities. 
• Monitor and track campaign performance over the campaign lifecycle and ensure the right decisions are taken regarding continuing or discontinuing campaigns. 
• Design and execute pilot campaigns to determine the best approach to campaign deployment and offer development and campaign scripting before scale-up. 
• Utilize both inbound and outbound campaign management platforms for the purpose of campaign execution, deployment, and evaluation. 
• Ensure no revenue dilution as a result of campaign activities. 
• Provide support to the campaign segmentation analyst as required. 
• Contribute and participate in campaign idea generation meetings and cross-functional Customer Lifecycle Management meetings as required.
• Interface with segment managers to understand their campaign needs for supporting product development and performance throughout their product lifecycle.
• Liaise with vendors responsible for managing systems, tools, and capabilities within CVM for campaign management and analytical needs.
• Analysis of the customer base to identify segments that have revenue upliftment opportunities or who are at risk and require a campaign intervention 
• Take ownership of the go-to-market process, ensuring all processes and customer journeys are designed and followed. 
• Design monthly campaign calendar and campaign plan for execution, ensuring timelines are met and targeting is in line with strategy. 

Education:

• First degree in any related discipline
• Fluent in English

Experience:

• 3 - 7 years’ experience including:
• Experience working in a medium-sized organization 
• Experience in database, direct marketing, or product management in the telecommunications industry 
• Experience in developing test designs, significance testing, establishing error ranges, and key success metrics. 
• Experience with major campaign management platform(s) within the telecoms industry 
• Demonstrable data mining, analytical skills, and segmentation techniques 
• Good understanding of customer data analysis, propensity modeling, and segmentation techniques; excellent understanding of data manipulation and interrogation techniques.